General Manager

Overview Reports To: Regional Manager Hiring Agent: FranPartners About the Opportunity Our client operates a group of premier children’s swim schools serving families with children from infancy through elementary age. Their schools follow a proven, nationally recognized curriculum in a warm, engaging environment built around water safety, steady progress, and building confidence in every child. This is a multi-location operator with a strong regional footprint and a track record of recognition within their franchise system. Position Summary As General Manager, you will lead all aspects of daily operations at the school, building and developing a high-performing team while delivering an exceptional experience for families and staff alike. This role is for a leader who knows how to coach a young, largely hourly workforce: someone who can hold a team accountable and keep them motivated, without swinging toward either extreme. Responsibilities Team Leadership and Development: Recruit, schedule, train, and develop all staff; oversee payroll Coach and mentor a predominantly young hourly team, setting clear expectations and holding staff accountable while maintaining strong morale and retention Directly manage the Assistant General Manager and oversee Deck Supervisors and aquatics staff Lead internal culture efforts to promote staff satisfaction and retention Operational Leadership: Ensure daily operations follow brand standard operating procedures Maintain and oversee facility and pool operations for cleanliness, safety, and scheduling accuracy Direct and manage emergency and safety protocols, including staff training on the Emergency Action Plan (EAP) Customer Experience, Sales and Marketing: Deliver a best-in-class customer service experience Manage class scheduling, student progress tracking, and parent communication Provide sales and marketing training and direction to the front desk and sales staff, with a focus on lead conversion Own enrollment and performance goals; build and implement a plan when goals are not met Oversee private party operations and ensure brand standards are maintained Business Performance: Drive results against five key performance metrics: monthly revenue and payroll, and quarterly Net Promoter Score, conversion rate, and retention rate Manage inventory, pricing, and product mix for retail and vending operations Gain expertise in all technology used to manage bookings, reporting, and administrative tasks Qualifications High school diploma or GED required; Bachelor’s degree in business, communications, or related field preferred 3 to 5 years of management experience preferred, with demonstrated success leading and developing hourly teams Experience as a youth sports instructor, camp counselor, or aquatics supervisor is a plus. Aquatics experience is welcome but not required; we will train the right leader Lifeguard, CPR, AED, and First Aid certification and Certified Pool Operator (CPO) license required after hire What We Are Looking For A leader who can coach young staff, balancing genuine support with real accountability Strong operational instincts and a customer-first mindset Above all, an outstanding attitude that sets the tone for the entire school Compensation and Benefits Annual Salary: $75,000 to $85,000 Performance incentive of up to $24,000 annually based on five key metrics 401(k) available after one year of employment 12 days paid time off to start; school closed for most holidays Paid training and development Opportunity for advancement within a growing multi-location group Moderate noise level; regular exposure to heat and humidity. Must be able to work some evening and weekend hours. FranPartners and our client are equal opportunity employers. #J-18808-Ljbffr FranPartners