Marketing Insights Analyst

Marketing Business Analyst

From Fivetran's founding until now, our mission has remained the same: to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We're proud that more organizations continue to leverage our technology every day to become truly data-driven.

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We're looking for a Marketing Business Analyst who will sit at the intersection of B2B marketing strategy and performance analytics, owning clarity and rigor around how we invest and what those investments are delivering. You'll help marketing leadership see around the corners by digging into what is driving pipeline, where our investment mix is over- or under-weighted, and how performance trends should inform future spend decisions.

You'll own the reporting layer of the marketing measurement framework, translating attribution methodology defined by Marketing Ops into clear, decision-ready insights. This includes preparing weekly business review materials for VP+ stakeholders and building reporting that connects spend, pipeline, and ROI across channels and programs.

Beyond reporting what happened, you'll diagnose why it happened and recommend where and how we should adjust investment. You'll partner across demand generation, field marketing, product marketing, and digital to bring financial and performance discipline to program evaluation, budget allocation, and hypothesis-driven experimentation.

This is a high-visibility role with direct exposure to marketing leadership, requiring strong analytical skills, business judgment, and a deep understanding of how B2B marketing drives revenue.

This is a full-time, hybrid position based out of our Oakland or Denver offices. Our hybrid work model offers a blend of remote flexibility and in-person collaboration, including two days in the office each week to connect and build as a team.

Technologies You'll Use: Fivetran, BigQuery, Looker, SFDC, Demandbase, Bizable, Marketo, Google Suite

What You'll Do

Insights & executive reporting

• Partner closely with the corporate analytics function and act as the liaison between marketing leadership and the Analytics team to build actionable and scalable reporting
• Own the weekly and monthly business review process: prepare data and partner with leadership on the narrative
• Conduct ad hoc deep dives to diagnose pipeline trends, campaign anomalies, or funnel conversion issues and proactively surface recommendations
• Support quarterly planning and annual budgeting with data-driven recommendations on channel mix and investment levels

Impact measurement

• Design and maintain models to quantify the impact of marketing programs across the buyer journey
• Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
• Scope dashboards for opportunity areas and partner with analytics team to make them a reality
• Develop segment- and region-level views of marketing performance to support resource allocation decisions

Experimentation & optimization

• Analyze marketing experiments (A/B tests on landing pages, email sequences, ad creative, offers) to drive continuous improvement
• Build automated dashboards, scorecards, and alerting for key marketing KPIs so teams can self-serve and act quickly on trends
• Partner with Marketing Ops and data engineering to ensure data quality, proper tracking, and consistent taxonomy across systems (Salesforce, Marketo, web analytics)

Skills We're Looking For

• 5-8 years of experience in marketing analytics, GTM analytics, or business intelligence within a B2B SaaS environment
• Strong SQL skills and hands-on experience working with cloud data warehouses (Snowflake, BigQuery, or Redshift)
• Proficiency with BI and visualization tools (Looker experience preferred) and the ability to build executive-ready dashboards and reporting Working knowledge of Salesforce (reports, dashboards, opportunity data) and marketing automation platforms (Marketo preferred)
• Deep understanding of B2B SaaS performance metrics, including pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
• Strong business judgment and a clear point of view, with the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders
• Demonstrated ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Comfort operating in a fast-changing environment, where definitions, targets, and operating models evolve, and the ability to balance speed with analytical rigor

Bonus Skills

• Python or R proficiency for statistical analysis, automation, or building lightweight models
• Experience with multi-touch attribution platforms (Bizible/Marketo)
• Exposure to experiment design, significance testing, or applied statistics in a marketing context
• Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
• Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
• Background in data infrastructure, developer tools, or analytics software industries

The compensation range displayed on this job posting reflects the minimum and maximum target for new hire compensation for the target position and level, and may include sales incentives or target bonuses depending on the role. Our compensation ranges are determined by role, level, and location. Our job titles may span more than one career level. Within the range, individual compensation is determined by additional factors, including job-related skills, experience, relevant education or training, business need, market demands. The compensation range is subject to change and may be modified in the future. Your recruiter can share more about the specific compensation range for your location during the hiring process.

Oakland Pay Range $150,573 —$188,216 USD

Perks and Benefits

• 100% employer-paid medical insurance
• Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off
• RSU stock grants
• Professional development and training opportunities
• Company virtual happy hours, free food, and fun team-building activities
• Monthly cell phone stipend
• Access to an innovative mental health support platform that offers personalized care and resources in areas such as: therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

* May vary by country and worker type - please reach out to your recruiter for more information