Lifecycle Marketing Manager

Lifecycle Marketing Manager

Employment Type: Contract

Location: Seattle, WA - Hybrid, 3 days

About the Role

We are seeking an experienced Lifecycle Marketing Manager to drive customer engagement, retention, and lifecycle strategy across multiple product lines. This role requires a blend of strategic thinking and hands-on execution, with close collaboration across product, engineering, analytics, growth, and marketing teams. The ideal candidate is data-driven, highly autonomous, and passionate about building scalable customer journey programs that deliver measurable business impact.

Key Responsibilities

• Develop and execute lifecycle marketing strategies focused on customer engagement and retention.
• Design, build, and optimize multi-channel campaigns across email, push notifications, and in-app messaging.
• Create and manage customer journeys within Braze or a similar marketing automation platform.
• Define testing hypotheses, execute experiments, and analyze campaign performance to drive continuous improvement.
• Partner with product and engineering teams to establish data requirements and scalable messaging infrastructure.
• Collaborate with growth, analytics, product marketing, creative, and design teams to align lifecycle initiatives with broader business objectives.
• Build transactional and lifecycle programs that integrate seamlessly into product experiences.
• Establish and improve processes, workflows, and best practices for lifecycle marketing operations.

Required Qualifications

• 5+ years of experience in lifecycle marketing, CRM marketing, or growth marketing.
• Hands-on experience with Braze or a comparable customer engagement platform.
• Experience building and managing multi-step, multi-channel customer journeys.
• 3+ years of experience using data and analytics to drive marketing decisions and optimization efforts.
• Strong A/B testing and experimentation experience.
• Proven ability to collaborate with product and engineering teams on customer communication initiatives.
• Experience managing projects from strategy and planning through execution and performance analysis.
• Excellent communication, organizational, and stakeholder management skills.

Preferred Qualifications

• Experience in high-growth technology or fintech environments.
• Familiarity with customer data infrastructure and event-based marketing systems.
• Passion for process improvement and operational scalability.
• Experience supporting multiple products or business lines simultaneously.