Copywriter

Salary Range: $75,000.00 To $85,000.00 Annually Copy Writer Reports to : Director of Creative Writing Location : Napa, CA 94503 Onsite with occasional travel Pay :$75,000-$85,000 (Exempt) DOE About Us Last Bottle, Inc. and its sister-companies belong to a portfolio of much-loved wine businesses each with a distinct identity, loyal following, and shared commitment to excellence. From daily deal sites to exclusive club experiences, we lead the industry with innovation, integrity, and an obsession with quality. Our team sits at the intersection of tradition and technology, building the future of wine while staying rooted in what makes it special In this capacity, you will work within our Content Team to create a clever blend of stories, facts, stats, wine notes, and assorted wine expertise as well as diverse cultural references from TV, art, music, film, history, and any other eclectic reference or source you may want to draw from to construct addictive, entertaining, and informative copy that people want to read. Take the mystery out of words like "torrefaction" and continue to extend the growing dynamic of brand voices into the future! Duties: Creation and updating of blog posts across all brands Conception and writing of blog posts assigned by Director of Creative Content, optimized for customer-enjoyment with an understanding of search engine optimization metrics Research and data entry of wine producer information, critical reviews, and other information relevant to daily wine offers Writing copy for daily wine offers, sales announcements, and marketing flows Ability to write daily wine offers as needed and assigned with both efficiency and competency Taste more wine than you could ever imagine (this is not an exaggeration) and blast out clever and urgency creating copy, often on the fly Follow brand voicing guidelines to ensure each voice is unique and within the style currently offered for each brand platform and be able to switch between them throughout the day without issue Research everything, efficiently and accurately from producer & wine information to scores, regional profiles, and new innovations & methods to the wine industry Meet deadlines daily with enthusiasm and carefree grace often with last-minute pivots and altered paradigms thrown into the mix What You Might Bring to the Table Before We Break Bread: Bring an informed, diverse wine palate and an insatiable thirst for learning more. A solid working knowledge of wine is important, along with a willingness to dive deeper and learn more about wine than you ever imagined… critically so. Come prepared with plenty of writing samples, wine related or otherwise. Learn to adapt to the distinct and recognizable brand styles and tones, then blend them with your own unique, engaging writing voice. Can meet deadlines consistently and reliably, understanding that timely delivery is critical. Be a great communicator and team player. Contribute to the culture of the company and the people on the team and be ready to bring your A-game when it comes to company potlucks. A high school diploma is required; a bachelor's degree in a related field is a plus. 2+ years of experience as a wine writer or in digital wine marketing, advertising, or communications is a huge plus. Be able to speak and write comfortably and accurately about wine, including its flavor and aroma profiles, production methods, historical significance, and relative value to a diverse clientele. Experience writing for e-commerce websites, email campaigns, or social media platforms is a huge plus, obviously. Have a mastery of the English language and the written word, Webster's and Merriam's dictionaries, Roget's Thesaurus, the Chicago Manual of Style, Strunk and White, the complete works of Shakespeare, William Blake, J.R.R. Tolkien, Asimov, Wilde, Rand, and Bukowski and, most importantly, know when to use them and when to completely ignore them. What We Offer: Competitive starting rates with bonus potential Health, dental, and vision benefits 401(k) with company match Why Join Us: At Last Bottle, we value our employees and foster a supportive, inclusive workplace. We offer competitive compensation, a comprehensive benefits package, and meaningful opportunities for professional growth and development. #J-18808-Ljbffr LAST BOTTLE WINES