CRM Marketing Manager: Email Lifecycle & Personalization

At Five Below our growth is a result of the people who embrace our purpose: We know life is way better when you are free to Let Go & Have Fun in an amazing experience, filled with unlimited possibilities, priced so low, you can always say yes to the newest, coolest stuff! Just ask any of our over 27,000 associates who work at Five Below and they’ll tell you there’s no other place like it. It all starts with our purpose and then, The Five Below Way, which is our values and behaviors that each and every associate believes in. It’s all about culture at Five Below, making this a place that can inspire you as much as you inspire us with big ideas, super energy, passion, and the ability to make the workplace a WOWplace!

RESPONSIBILITIES

Develop a comprehensive understanding of our email marketing program, from building emails via HTML through campaign deployment and reporting Partner with Head of CRM to develop a Lifecycle marketing strategy and bring it to life Use web triggers and customer lifecycle triggers to execute a lifecycle marketing program Iterate execution and plans based on results in a test and learn fashion Work with creative team to bring stories to life in appropriate form factor Use CRM platform (currently Blueshift) to build email templates and send campaigns, implementing personalization through dynamic content and utilizing A/B testing when possible Code and develop emails in HTML to deploy using CRM platform QA existing campaigns prior to deployment. Monitor our email deliverability and reputation and address issues when necessary. Monitor engagement metrics such as open and click rate and develop tactics for optimization

QUALIFICATIONS

Must have 5+ years of email marketing experience with previous experience with any enterprise-level ESP implementation Strong technical skillset to use JavaScript / HTML to build triggered email campaigns Data driven mindset and approach to monitor performance of campaigns Experience with Blueshift, Marketo, Kickbox and Email on Acid preferred Knowledge of nuances of email deliverability and maintaining of health of email list Understanding of how to use segmentation to create personalized email messages Strong HTML knowledge to code and deploy emails Ability to work cross functionally to drive results Detail oriented and strong work ethic to deliver in a timely fashion Experience with MS Excel and/or Google Sheets Explore our benefits site to discover all the perks and support we offer! From health coverage to financial and personal wellness, we’ve got you covered—check it out today! benefits.fivebelow.com/public/welcome Five Below is an Equal Opportunity Employer . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws. Five Below is committed to working with and providing reasonable accommodations for individuals with disabilities . If you need a reasonable accommodation because of a disability for any part of the employment process, please submit a request and let us know the nature of your request and your contact information. crewservices.zendesk.com/hc/en-us/requests/new BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as a Five Below recruiters. Please confirm that the person you are working with has an @fivebelow.com email address. Additionally, Five Below does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit Five Below’s Career Site to verify the posting. fivebelow.com/info/careers #J-18808-Ljbffr Dormont Manufacturing Co