Marketing and Digital Advertising Specialist

Summary

About the position: This position is Non-appropriated Fund (NAF) and will be assigned to the Marketing Department located on Tyndall AFB, FL.

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Duties

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Designs and develops publicity/marketing concepts and branded materials across various formats and delivery methods, including print, digital publications, briefings, and interactive media such as social media, websites, videos, and other promotional content. Leverages a comprehensive understanding of design principles, production methods, and modern marketing trends. Develops and implements marketing initiatives, promotions, and programs for the 325th Force Support Squadron (FSS) under the direction of the Marketing Director. Creates original graphic designs for publications, printed marketing, and digital advertisements while maintaining brand consistency. Executes layouts, presentation materials, and other multimedia projects. Utilizes advanced design and publication tools (e.g., Adobe Creative Cloud, Canva, and Microsoft Office Suite) to produce effective advertisements and designs tailored for a mix of media. Determines marketing techniques and strategies to enhance participation, engagement, and financial outcomes for FSS activities. Performs qualitative and quantitative market research to improve customer relations, satisfaction, evaluate demographics, and measure advertising effectiveness. Employs knowledge of SEO/SEM practices to optimize content for digital platforms and uses CRM and CMS tools to manage campaigns and content delivery. Writes and edits copy for effective communication strategies and customer readability, adhering to AP Style guidelines and producing materials with minimal to no grammatical errors. Creates content with marketing artificial intelligence (AI) tools and platforms to improve efficiency and innovation. Develops standardized templates and style guides for consistent branding across the marketing department and other FSS activities. Collaborates with the marketing team, activity managers, and leadership to produce accurate and engaging promotions for events, programs, and offerings. Supports web management, email marketing, and social media campaigns using best practices for audience engagement and analytics. Tracks and reports campaign performance to continuously refine strategies and ensure alignment with organizational goals. Must be able to use a ticketing system to manage marketing requests, prioritize tasks, and ensure timely completion of projects. Maintains accurate records of assignments and communicates status updates to stakeholders. Maintains awareness of current and emerging marketing technologies, trends, and tools, proactively recommending updates and innovations to keep the department at the forefront of industry standards. Assists with video production, photography, and livestreaming as needed. Produces short and long-form video content, including reels, YouTube videos, and other trending formats, while operating camera equipment such as smartphones, GoPros, or similar devices to capture high-quality footage. Attends special events and squadron functions to provide support through photography, videography, and on-site representation of the marketing department and squadron. Performs other related duties as assigned. Must have knowledge and experience operating print shop equipment, including large-format printers, binders, laminators, and cutting machines. Ensures proper setup, maintenance, and operation of equipment to produce high-quality printed materials. Assists in creating efficient workflows to meet project deadlines and support marketing department needs.

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Requirements

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Conditions of employment

• This position requires the incumbent to complete a background investigation with favorable results.

Qualifications

Who May Apply: Open to everyone. Applicants will be categorized by preference(s) and/or priority consideration eligibilities. An applicant's eligibility will be determined based on eligibility claimed in the questionnaire and proof of eligibility MUST be provided with application by the closing date, 06/18/2026

Business Based Action, Military Spouse Preference, Outside Applicant Veteran, Spouse/Widow/Parent of Veteran, and Transition Hiring Preference

In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.

Qualifying Experience:

Bachelor's degree in Graphic Design, Marketing, or a related field, OR at least 3 years of relevant professional experience. Expertise in designing advertisements and marketing campaigns for events/programs using design tools such as Adobe Creative Suite, Canva, or similar software. Intermediate to advanced computer skills, including proficiency in internet-based tools, databases, Microsoft Office Suite, CRM, CMS platforms, and email marketing tools. Familiarity with SEO/SEM strategies and social media analytics platforms (e.g., Google Analytics, Meta Business Suite). Strong written and verbal communication skills, with the ability to produce AP Style copywriting with minimal errors. Experience in photography, videography, and video editing, including creating short and long-form content for platforms like YouTube, Instagram, and TikTok. Knowledge of AI tools for content creation (e.g., ChatGPT, Jasper) and marketing automation software. Highly organized, creative, and detail-oriented, capable of managing multiple tasks within deadlines. Strong interpersonal skills for collaboration with internal and external customers. A results-driven portfolio showcasing graphic design, and video production. Ability to read, write, and speak English fluently.

You will be evaluated on the basis of your level of competency in the following areas:

Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does allow for education substitution.

FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.

Additional information

• Individual must fully meet qualification/eligibility/background requirements for this position.
• U.S. Citizens and Non-U.S. Nationals who have resided in the U.S. Territory for three (3) or more consecutive years immediately preceding the start of Federal Affiliation or a signed memorandum indicating the installation's decision on the 3-year residency requirement.
• Male applicants born after December 31, 1959 must be registered for Selective Service.
• Direct deposit is required.
• Satisfactorily complete an employment verification (E-Verify) check.
• A probationary period may be required.
• Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
• Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
• Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
• Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
• This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
• This position is not included in a bargaining unit.
• Applicants must be able to provide a REAL ID or present a combination of source identity documents authorized to facilitate access to the installation. Please contact the servicing HR Office with any questions.

Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

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