Product Marketing Specialist

Job Description Summary Under moderate guidance, supports go-to-market strategy by translating customer, market, and competitive insights into positioning, messaging, and launch materials. Partners across Marketing, Product Teams, Sales, and other teams to support product strategy, differentiation, and market alignment. About the Role As a Product Marketing Specialist, you will play a crucial role in understanding market trends and customer needs to help shape our product strategies. You will work closely with the Product Marketing team to develop and implement effective marketing campaigns aimed at capturing key customer segments. Your analytical skills will be essential for understanding and responding to market changes, helping position our products for success. Responsibilities Contribute to go-to-market plans for new products, releases, and promotional initiatives. Gather and synthesize customer, market, and competitive insights to identify trends, needs, opportunities, and risks. Support audience segmentation, personas, customer journeys, and use‑case development. Draft and refine product positioning, value propositions, messaging, presentations, and marketing collateral. Translate product capabilities and customer benefits into clear, audience-focused communications. Track marketing metrics and present findings and recommendations to internal stakeholders. Coordinate cross‑functional reviews and activities to support alignment and launch readiness. Support sales training, business‑case development, and pricing analysis in partnership with senior team members and Finance. Maintain product marketing documentation, research, messaging, and competitive intelligence resources. Skills Market and Customer Analysis: Applies research techniques to interpret customer, market, and competitive information. Data Interpretation: Synthesizes data and communicates clear findings and recommendations. Content Development: Drafts concise, audience‑focused marketing content and presentations. Project Coordination: Organizes priorities, timelines, stakeholders, and review cycles. Collaboration: Builds effective working relationships across Product, Marketing, Sales, Customer Success and related teams. Qualifications Bachelor's degree required. 3+ years of experience in product marketing, marketing, market research, or a related function. Work experience in Healthcare, Life Sciences, Phar or a related field is preferred. Strong written and verbal communication, analytical, research, and organizational skills. Ability to distill complex information into clear, compelling messaging. Our Interview Practices To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process. Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process. Compensation $57,400.00 – $98,350.00 USD This role is eligible for Bonus. Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. Additional Information Medical, Dental, & Vision Plans 401(k) FSA/HSA Commuter Benefits Tuition Assistance Plan Vacation and Sick Time Paid Parental Leave Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. If making a difference matters to you, then you matter to us. Join us, at Wolters Kluwer, and be part of a dynamic global technology company that makes a difference every day. We’re innovators with impact. We provide expert software and information solutions that the world’s leading professionals rely on, in the moments that matter most. You’ll make a real difference in the lives of millions of people. Together with our customers, we help to advance sustainability, health, justice, prosperity, and commerce around the world. You can thrive at Wolters Kluwer, where diversity is core to our collective strength and high performance. Be your unique self, share your creative ideas, do your best work, and take time to grow in our caring and inclusive culture where you can belong. Wolters Kluwer reported 2025 annual revenues of €6.1billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs more than 21,000 people worldwide. Our customers work in industries that impact the lives of millions of people every single day. Our mission is to empower our professional customers with the AI‑powered solutions they need to make critical decisions, achieve successful outcomes, and increase productivity. We deliver trusted, AI‑powered expert solutions that combine deep domain knowledge, proprietary content, and advanced technology to provide expert‑validated insights, automate workflows, and drive better outcomes. Today, nearly 70% of our digital revenues come from AI‑powered solutions, reflecting our strategic focus on embedding AI into professional workflows and delivering measurable productivity gains. We are committed to helping professionals navigate complexity, improve the way they work, and solve critical challenges through cloud‑based, AI‑powered platforms that integrate seamlessly into their workflows and ecosystems. Our solutions are designed to deliver impact when it matters most, especially in high‑stakes environments where accuracy and trust are essential. With a nearly 190‑year legacy, Wolters Kluwer continues to evolve its portfolio of digital solutions and services to meet the changing needs of professionals worldwide, enabling them to work faster, make smarter decisions, and deliver better outcomes. For more information about our solutions and organization, visit or follow us on LinkedIn, Instagram and Facebook. Wolters Kluwer has a dedicated team of experienced talent acquisition professionals who are ready to hear what makes you tick and share how Wolters Kluwer can help you achieve your goals and ambitions. As a global organization, we recognize that solving a wide range of complex problems requires diverse perspectives and innovative thinking. We know that bringing our best to our customers, communities, and other key stakeholders requires a highly engaged and talented workforce – one that represents the diversity of those we serve and the communities where we live and work. We aim to provide a welcoming environment and equitable opportunities for all employees regardless of background, nationality, race, ethnicity, gender, gender identity, age, sexual orientation, marital status, disability, or religion. We are committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases. #J-18808-Ljbffr