Marketing Intelligence Analyst

Job Description

Job Description

Job Title: Marketing Intelligence Analyst Job Description

This role focuses on designing and maintaining marketing analytics dashboards, applying predictive modelling to campaign data, and supporting AI-driven marketing initiatives. You will turn complex data into clear, actionable insights for marketing stakeholders, help optimise channel mix and budget allocation, and contribute to a robust data governance framework that underpins modern, data-informed marketing and go-to-market strategies.

• Design, develop, and maintain marketing-focused dashboards in Power BI that provide real-time insights across campaigns, audiences and personas, content, and communication channels.
• Analyse historical and current marketing performance data to identify trends, opportunities, and key drivers of campaign effectiveness, audience engagement, and conversion.
• Develop and apply predictive models to forecast campaign outcomes, optimise channel mix, timing, budget and spend, and targeting to support data-informed marketing planning and prioritisation.
• Support AI-driven marketing planning and initiatives, including multi-product campaigns, persona enrichment, precision engagement, experimentation, and performance testing.
• Translate complex datasets and predictive analytics into clear, actionable recommendations for marketing leadership and team members to guide messaging, spend allocation, and campaign design.
• Collaborate closely with marketing, IT, and data engineering teams to integrate internal and external data sources, ensuring a unified and accurate view of marketing performance and customer behaviour.
• Develop and enforce processes that ensure the accuracy, completeness, and consistency of marketing and sales datasets used for campaign reporting and optimisation.
• Contribute to the organisations data governance framework by defining and maintaining marketing-specific KPIs, metrics, and business rules aligned to campaign and go-to-market objectives.
• Evaluate and optimise marketing-owned data systems such as Salsify, HubSpot, and related platforms, ensuring data is structured and maintained to support effective marketing execution, insights, and predictive modelling.
• Assist in operationalising AI across campaign planning, budgeting, media modelling, forecasting, and closed-loop learning systems to continuously improve marketing performance.
• Monitor and evaluate the effectiveness of AI-powered marketing initiatives, iteratively refining models, assumptions, and dashboards to maximise business and marketing impact.
• Stay current with emerging marketing analytics tools, predictive modelling techniques, and AI applications relevant to modern marketing and go-to-market teams.
• Measure and report on campaign performance, including ROI, conversions, engagement, and attribution, and present findings to stakeholders in a clear and concise manner.
• Work closely with marketing teams to understand campaign objectives and ensure dashboards, reports, and models meet their decision-making needs.
• Integrate data from digital marketing platforms such as Google Analytics 4, HubSpot, Meta/Facebook Ads, TikTok, YouTube Analytics, and marketing automation tools via APIs and ETL processes.

• Bachelors degree in Business, Marketing, Data Analytics, Information Systems, or a related field.
• 2+ years of experience in business intelligence, analytics, or data analysis, with hands-on experience supporting marketing teams or reporting on marketing campaign performance.
• Strong proficiency with Power BI, including report building, data modelling, and DAX.
• Solid understanding of SQL for querying and transforming data.
• Experience working with marketing data sources, including campaign, channel, audience, and engagement data.
• Experience with ETL processes and handling structured and unstructured datasets.
• Ability to work with APIs and integrate external partner or platform data into internal systems.
• Experience with predictive modelling or advanced analytics techniques applied to marketing or customer data.
• Demonstrated ability to analyse campaign performance and measure ROI, conversions, engagement, and attribution.
• Experience supporting marketing teams and understanding their reporting and insight requirements.
• Understanding of digital marketing channels and the key metrics that matter for performance evaluation.
• Ability to build dashboards from scratch and tailor them to stakeholder needs.
• Strong stakeholder communication skills, with the ability to explain complex analytics in clear, business-friendly language.

• Experience with cloud data platforms such as Azure, Databricks, or similar environments.
• Proficiency in Python, R, or comparable tools for predictive analytics, automation, and data modelling.
• Familiarity with marketing platforms such as HubSpot, marketing automation tools, CRM systems, and product or content data platforms.
• Knowledge of data governance, data security, and best practices for handling marketing and partner-provided data.
• Experience in cross-functional roles bridging marketing strategy, analytics, and IT or data engineering teams.
• Hands-on experience with Google Analytics 4 (GA4), Meta/Facebook Ads, TikTok, YouTube Analytics, and marketing automation platforms.
• Background in business intelligence, data analysis, and digital marketing, including use of APIs and data modelling software.
• Understanding of marketing strategy and how analytics inform go-to-market planning and optimisation.
• Experience in automation of reporting and analytics workflows to improve efficiency and consistency.

You will join a growing organisation that values data-driven decision making and invests in modern marketing and analytics capabilities. The environment encourages innovation in AI and predictive analytics, offering opportunities to shape marketing strategy and have a visible impact on performance. You will collaborate with cross-functional teams, develop your technical and commercial skills, and contribute to building scalable, future-focused marketing intelligence.

This role is based onsite, providing close collaboration with marketing, IT, and data engineering teams in a professional office setting. You will work with a modern technology stack that includes Power BI, SQL, cloud platforms such as Azure or Databricks, and a range of digital marketing and automation tools including HubSpot, Google Analytics 4, Meta/Facebook Ads, TikTok, and YouTube Analytics. The environment supports hands-on work with APIs, ETL processes, and AI-driven modelling, enabling you to engage directly with live campaign data and performance dashboards.

This is a Contract position based out of Atlanta, GA.

The pay range for this position is $38.46 - $43.77/hr.

Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

This is a Contract position based out of Atlanta, GA.

This position is anticipated to close on Nov 26, 2026.

This is a fully onsite position in Atlanta,GA.

Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service.

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email View email address on ziprecruiter.com for other accommodation options.

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.