Head of Marketing

Job Description

Job Description

We're seeking an experienced and visionary  Head of Marketing to lead our marketing efforts and propel Dairy Boy into its next phase of growth. Reporting directly to the Founder & Creative Director, Paige Lorenze, you'll oversee a dynamic team, craft innovative strategies, and drive brand awareness, customer acquisition, and loyalty. This is a high-impact role where you'll blend creative storytelling with data-driven tactics to expand our reach, from social media virality to experiential activations like our Polo Classic events and US Open pop-ups.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies aligned with Dairy Boy's core values of authenticity, nostalgia, and community, targeting Gen Z and millennial audiences.
• Lead digital marketing initiatives, including social media (Instagram, TikTok, YouTube), content creation, email campaigns, and influencer partnerships to boost engagement and sales.
• Oversee brand storytelling, ensuring consistent messaging across apparel, home goods, and events, infusing campaigns with clever twists.
• Manage experiential marketing, from pop-ups and collaborations to seasonal activations that create buzz and drive e-commerce conversions.
• Analyze performance metrics using tools like Google Analytics, social insights, and CRM data to optimize ROI and inform future campaigns.
• Build and mentor a high-performing marketing team, fostering a culture of innovation and collaboration.
• Collaborate with product, sales, and external partners to launch collections, handle PR, and explore new channels.
• Stay ahead of trends while maintaining Dairy Boy's unique, wholesome edge.

Qualifications

• 3+ years of marketing experience in fashion and lifestyle brands, with experience in a leadership role.
• Deep expertise in social media and influencer marketing, with a portfolio of successful campaigns that drove viral growth and revenue.
• Strong analytical skills, comfortable with data tools and KPIs to measure success and pivot strategies.
• Creative thinker with a passion for storytelling, bonus if you love farm life, New England vibes, or have experience in experiential events.
• Bachelor's degree in Marketing, Business, or related field.
• Excellent communication and leadership skills, with the ability to thrive in a fast-paced, entrepreneurial environment.
• Willingness to travel for events and activations (e.g., US Open, Wimbledon tie-ins).

What We Offer

• Competitive base salary + performance bonuses.
• Comprehensive benefits including health, dental, vision, 401(k) match, and generous PTO.
• Flexible hybrid work environment with opportunities to work from our charming Westport, CT headquarters.
• The chance to shape a brand that's redefining authentic lifestyle marketing, work closely with Paige and a talented team in a fun, values-driven culture.

Dairy Boy is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.