Field Marketing Ambassador - Alani Nu

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR— a born rebel, raising the bar with mind-body energy and zero compromise.

Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Position Overview

Alani Field Marketing Ambassadors are the local face of our national brand. As a Field Marketing Ambassador, you will be a valuable member of the Marketing team. You are responsible with bringing the brand to life through execution of the national brand marketing objectives, strategies, and tactical programs. The FMAs will develop and support dynamic consumer sampling opportunities, working in tandem with sales team counterpart to ensure the achievement of joint goals. You are also responsible for day-to-day operations and logistics in the market. The position objectives are to create consumer trial, build heavy usage, grow awareness, drive brand image and create word of mouth for the Brand.

Requirements

• Willingness and flexibility to adapt to changing business needs and deadlines.

• Have a clean driving record (valid state driver’s license and MVR check required)
• Able to stand for extended periods of time.
• Able to lift 15lbs consistently.
• Outstanding communication and interpersonal skills to effectively engage with diverse audiences.
• Energetic, outgoing, and approachable demeanor to attract and retain customer interest.
• Strong organizational abilities to manage event logistics and maintain supplies efficiently.
• Ability to work flexible hours, including evenings, weekends & holidays to accommodate event schedules.
• Must be able to attend and actively participate in 1-2 team meetings per month.
• High school diploma or equivalent; additional education or relevant certifications are a plus.
• Previous experience in promotional events, customer service, or brand ambassador roles are a plus.

Responsibilities

Product Promotion and Distribution

• Actively promote and distribute Alani at designated events, trade shows, festivals, and other high-traffic locations.
• Engage with consumers and provide product information to highlight the benefits and unique selling points.
• Encourage product trial by offering samples and creating a positive, memorable experience for potential customers.

Brand Representation

• Embody the brand's values, personality, and mission to foster a strong connection with the target audience.
• Dress in accordance with the brand guidelines to create a professional and approachable appearance.
• Use your interpersonal skills to build relationships with consumers and potential brand advocates.
• Be knowledgeable and comfortable overcoming objections with the consumer, and answer their product questions
• Treat the branded sampling vehicle with care, both on and off the road; Maintain the upkeep and premium appearance inside and outside the vehicle.

Event Coordination and Logistics

• Assist in the planning and execution of promotional events to ensure seamless operations and a successful outcome.

• Coordinate with event organizers, vendors, and other team members to optimize brand visibility and maximize consumer engagement.

• Manage inventory and supplies at storage unit and at events.

Data Collection and Feedback

• Gather customer feedback and insights regarding product preferences, brand perception, and market trends.
• Record and report data from activations after each shift.

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to View email address on us.fitly.work.

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.