Associate Creative Director, Copywriter

Associate Creative Director, CopywriterNew York, NYFounded in 2017, Lume is a transformative personal care brand on a mission to normalize body odor beyond pits and provide people with outrageously effective solutions so they don't have to think twice about odor. We are pioneers of the whole body deodorant category, with a portfolio of odor-blocking products including anti-perspirants, aluminum-free deodorants, body washes, body creams, cleansing bars and laundry sprays. Lume products are OB/GYN developed, made with skin-safe ingredients that are gentle enough for the most sensitive parts and often referred to as "life-changing" by our customers. In late 2022, we launched a men's line called Mando, bringing our expertise to the men's personal care category. From whole body deodorants to body washes, our product offerings arm men with the confidence to show up as their best selves as they move about their busy day. Lume and Mando are part of Mammoth Brands, the modern CPG company behind category-leading brands Harry's, Flamingo, Lume, Mando, and Coterie. Driven by a mission to "Create Things People Like More," the company is creating a new model—and home—for brands, founders, and talent looking to solve unmet needs, improve peoples' lives and ultimately change the status quo. Even as we grow, we take extra care to maintain the small, scrappy, entrepreneurial culture that helped to get us where we are today: a company that people like more, that better serves its customers, employees, and community. Mammoth Brands is committed to making a positive impact and donated over $20 million through our network of nonprofit partners to date.About the TeamThe Creative team at Lum? and Mando is small, ambitious, and building something real. We work across both brands — two whole body deodorants that do something the rest of the industry doesn't: stop the bacteria that causes B.O. anywhere on the body. It's a genuinely better product solving a problem people have always been too embarrassed to talk about. Our job is to change that. We make campaigns, content, packaging, and activations that help people understand why these products are different — and why they should care. We're in the middle of a major brand transformation, and the work we're doing right now will define what these brands look and feel like for years to come.About the RoleWe're looking for an ACD, Copywriter who leads with concepts and executes with craft. You'll be the voice partner to the ACD Art Director, design team, and content creation team — concepting campaigns together, pushing ideas to unexpected places, and making sure the work says something as interesting as it looks. This isn't a job where you're handed a brief and told to fill in the tagline. You're in the room when the ideas are forming, shaping both what we say and how we say it.Neither brand is finished. Both have room to grow, tighten, and get more interesting — and we're looking for someone who sees that as the opportunity, not the problem. If you're drawn to building and evolving rather than maintaining what's already there, this is the right role.This is a player-coach position. You'll manage two Senior Copywriters and be deeply accountable for their growth — while staying close enough to the work that your own instincts stay sharp. The work spans social, digital, packaging, in-store, and activations across two brands with different audiences. That range is the job.A Day in the LifeNo two days look the same, but here's a taste of what this role actually feels like:Sitting in on a brief kickoff with the Brand and Marketing leads for Lum?'s next campaign — asking the questions that reframe the strategy before a single line gets written.Running a concepting session with the ACD Art Director, building off each other's thinking until an idea emerges that neither of you would have landed on alone.Reviewing a batch of social copy from one of your Senior Copywriters — giving feedback that's specific enough to actually improve the work, not just your version of it.Partnering with the Social team on a platform-native content series, working together early enough to shape both the idea and how it lives on each channel.Writing three headline directions for a Lum? product launch yourself, killing two because the third is actually right — then briefing your team on how to extend it.Pushing back (with evidence) on a brief from Marketing that's asking for something technically accurate but doesn't sound like a human being wrote it.Sitting in a packaging review and being the person in the room who asks: does this actually sound like us?Ending the day with a clear sense of what your team needs tomorrow — which decisions are yours to make, which ones you need to unblock, and where the work needs to move faster.What You Will AccomplishConcept original campaign ideas across social, digital, in-store, and activations in close partnership with the ACD Art Director — bringing strong copy thinking and voice strategy to every brief.Own the copywriting across all consumer-facing touchpoints: packaging, retail, digital, social, and campaign — with a consistent, evolving brand voice for each brand.Manage and develop two Senior Copywriters through structured feedback, regular crits, and documented growth goals that raise the overall level of craft on the team.Help define and document the copy voice for both Lum? and Mando as the brands continue to evolve — building guidelines the broader team can use independently.Write for and direct video and content production — not as an editor, but as the creative lead ensuring the copy and concept land correctly through production partners.This Should Describe YouYou think in campaigns, not lines. Your instinct is to find the idea first and solve the copy execution second.You care as much about whether the work sells as whether it's beautiful — you understand that brand storytelling and business performance aren't in tension, and you write with both in mind.You have a confident, well-developed point of view on how a brand should sound — and you can defend it without being precious about it.You're a natural mentor — your feedback is direct, specific, and genuinely improves people's writing, not just their feelings about it.You're fluent in social and digital — you understand how copy lives on platforms and how to make writing that feels native, not posted.You operate well in ambiguity — you can take a loose brief or an unresolved problem and move it forward without needing all the answers first.You build trust with cross-functional partners by showing up prepared, communicating clearly, and following through.Here's Who You'll Work WithReporting to the Head of Creative, Lum? & MandoManaging 2x Senior Copywriters across Lum? and MandoClose collaboration with the Design Director and design team on brand identity and campaign alignmentRegular cross-functional partnership with the content creation team, Brand, Marketing, Social, Retail, and Product teams Benefits and perks Medical, dental, and vision coverage 401k match Equity in Mammoth Brands Flexible time off and working hours L&D stipend 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop Free products from our family of brands The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday. Our beautiful 70,000 square foot SoHo office is decked out with bagels on Wednesdays and lunch on Thursday