Product Marketing Lead

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A leading global consulting and technology organization is seeking an experienced Product Marketing Lead to drive go-to-market strategy, positioning, and adoption for a portfolio of innovative data, analytics, and AI-powered solutions. This highly visible role will partner closely with Product, Sales, Customer Success, and Marketing leadership to shape market narratives, support launches, and build compelling customer stories that accelerate growth.
THE ROLE:
* Develop product positioning, messaging frameworks, and value propositions that clearly differentiate complex technology solutions in the market.
* Define target customer profiles, buying committees, and buyer personas to inform go-to-market strategy.
* Lead product launches from strategy through execution, partnering cross-functionally to ensure commercial readiness.
* Create sales enablement materials including presentations, battlecards, case studies, demo scripts, and competitive insights.
* Work closely with Product Management to translate technical capabilities into customer-focused business value.
* Conduct market, customer, and competitive research to identify opportunities and inform product strategy.
* Support pricing, packaging, and commercialization initiatives.
* Develop executive-level presentations, thought leadership content, webinars, and customer-facing communications.
* Partner with sales teams to improve field adoption, product understanding, and pipeline generation.
* Analyze win\/loss feedback and market trends to refine positioning and messaging strategies.
* Serve as a product evangelist internally and externally through presentations, customer meetings, and industry events.
YOU:
* Bachelor's degree preferred, not required.
* 8+ years of product marketing, go-to-market, or strategic marketing experience.
* Experience marketing SaaS, technology, analytics, AI, or enterprise software solutions.
* Proven ability to collaborate across Product, Sales, Customer Success, and Marketing teams.
* Strong storytelling and communication skills with the ability to simplify complex concepts.
* Experience developing sales enablement materials and supporting product launches.
* Strong strategic thinking, competitive analysis, and stakeholder management capabilities.
* Comfortable presenting to executive audiences and influencing business decisions.
* Experience in healthcare, life sciences, consulting, technology, or data-driven businesses is highly preferred.
This company offers a competitive base salary plus bonus eligibility and a comprehensive benefits package.


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