Marketing Specialist

The Marketing Specialist serves as a key driver of marketing execution and growth strategy across the organization. This role partners closely with field teams and leadership to identify business needs, develop targeted marketing initiatives, and ensure consistent brand representation across all channels. This position operates in a fast-paced, highly dynamic environment where priorities can shift quickly. The ideal candidate is adaptable, decisive, and confident, capable of both taking direction and providing thoughtful feedback when needed. Responsibilities Act as a primary liaison between marketing and field teams to identify opportunities, align priorities, and support business goals Develop and execute integrated marketing campaigns across email, digital, direct mail, etc Manage and optimize email marketing efforts, including segmentation, automation, and performance tracking Oversee all brand touchpoints to ensure consistency across digital, print, and infield experiences Lead the planning, execution, and evaluation of partnerships and sponsorships to drive brand awareness and community engagement Plan, coordinate, and execute events, including trade shows, community events, and sponsorship activations Attend events outside of standard business hours as needed to support marketing initiatives and brand presence Collaborate with external agencies to execute campaigns, manage deliverables, and ensure alignment with brand standards and objectives Support and manage aspects of the company's CRM and marketing automation system, including Service Titan Marketing Pro and Netic Coordinate the creation, production, and distribution of print materials and promotional items Analyze campaign performance and provide actionable insights to improve effectiveness and ROI Identify and proactively address marketing needs across business units in a constantly evolving environment Requirements Bachelor's degree in marketing, communications or related field At least 2 years of experience within the home services industry. HVAC, Electric, Plumbing, Appliance Repair, or Roofing preferred Hands‑on experience with Service Titan's Marketing Pro (strongly preferred) Demonstrated ability to leverage AI tools to successfully automate key processes Experience executing multi‑channel campaigns, including email, digital, and direct mail Strong understanding of brand management and customer life cycle marketing Experience working cross‑functionally with operations or field team Preferred Skills Experience managing agency relationships and external vendors Familiarity with CRM systems and marketing automation platforms Familiarity with Claude, ChatGPT, Gemini and other AI tools Strong project management and organizational skills Rigorous attention to detail Data‑driven mindset with experience in analyzing campaign performance Experience with print production and promotional merchandise Event Planning and coordination experience Key Competencies Thrives in a fast‑paced environment with shifting priorities and evolving business needs Adaptable and responsive, with the ability to quickly change direction as required Confident and assertive; able to provide input, set boundaries, and say no when appropriate Coachable and receptive to feedback, with the ability to take direction and execute efficiently Strong cross‑functional collaboration and communication skills High level of ownership, initiative, and accountability Detail‑oriented with a strong commitment to brand consistency Benefits At Hoffmann Brothers, we know our people are the driving force behind our success. That's why we offer industry‑leading benefits, including: Health, dental, & vision insurance premiums for the employee and any eligible family members Competitive 401K Retirement program (HB contributes up to 10%!!) 15 Paid Time Off Days 9 paid holidays Referral Program Employee Discounts plus Friends & Family Discounts We believe in promoting from within and there are many areas to advance in our company #J-18808-Ljbffr