Analyst Relations Lead

Why Socure?Socure is building the identity trust infrastructure for the digital economy — verifying 100% of good identities in real time and stopping fraud before it starts. The mission is big, the problems are complex, and the impact is felt by businesses, governments, and millions of people every day.We hire people who want that level of responsibility. People who move fast, think critically, act like owners, and care deeply about solving customer problems with precision. If you want predictability or narrow scope, this won’t be your place. If you want to help build the future of identity with a team that holds a high bar for itself — keep reading.The RoleSocure is seeking a strategic, market-facing leader to build and scale our Analyst & Industry Relations function into a core driver of category leadership, product-led growth, and revenue influence.This is not a traditional AR role. You will operate at the intersection of product, narrative, and market influence — partnering across Product, Product Marketing, Communications, and Sales to turn Socure’s innovation into platform-level storytelling that shapes analyst frameworks, influences buyers, and accelerates growth.You will own and evolve three critical pillars:Analyst Strategy & Influence – shaping how firms like Gartner, Forrester, and Liminal define and evaluate our categoryIndustry & Media Relations – building deep relationships with vertical tech media, independent analysts, and emerging influencer voicesTechnical Storytelling Engine – scaling how we translate product innovation and SME expertise into repeatable, market-facing narrativesThis is a highly cross-functional, high-impact role with direct visibility to executive leadership and measurable influence on pipeline, customer growth, and revenue outcomes.What You’ll Do1. Analyst Strategy & Category LeadershipOwn the vision and strategy for analyst engagement across Gartner, Forrester, Liminal, and emerging firmsProactively shape how identity, fraud, and risk categories are defined — ensuring Socure’s strengths are reflected in evaluation criteria and market narrativesLead all major evaluations (MQs, Waves, Market Guides, etc.) with a focus not just on participation, but positioning for leadershipBuild long-term, trust-based relationships with key analysts and advisory voices2. Industry & Influencer RelationsStand up and lead a vertical industry relations program across fintech, financial services, public sector, and adjacent marketsIdentify, build, and manage relationships with:Top-tier industry trade mediaEmerging independent analysts and “edge” firmsInfluential voices (including ex-journalists and operator-analysts shaping discourse)Partner with Comms to drive proactive story development in industry trades tied to product innovation, customer proof, and market trendsEnsure Socure is consistently present in the conversations that shape buyer perception within key verticals3. Technical Storytelling & Narrative EngineBuild and scale a technical storytelling engine that translates product innovation into clear, compelling, and repeatable narrativesPartner with Product and PMM to turn launches, capabilities, and roadmap moments into:Analyst-ready narrativesMedia storylinesSales-ready messagingEstablish and elevate SME voices across Product, Data Science, and Risk as recognized experts in the marketEnsure all storytelling ladders up to Socure’s core corporate narratives and category positioning4. Product-Led Growth & Sales EnablementPartner with Sales and GTM teams to activate analyst and industry validation in:Sales enablement materialsLate-stage deal supportExecutive conversationsTranslate analyst insights and coverage into clear competitive positioning and buyer-facing proof pointsDirectly influence pipeline acceleration, win rates, and expansion opportunities through strategic use of third-party validationEnsure AR and industry insights are embedded into product marketing and GTM strategy loops5. Program Execution & Operational ExcellenceOwn the analyst engagement calendar, briefings, inquiries, and relationship managementLead end-to-end execution of evaluations with strong cross-functional alignmentMaintain a structured system for tracking analyst insights, coverage, and competitive positioningContinuously improve processes, tooling, and visibility across the organizationHow You’ll Be MeasuredCategory InfluenceMovement and positioning in key analyst frameworks (MQ, Wave, etc.)Share of voice and sentiment across analysts and industry mediaRevenue ImpactContribution to pipeline acceleration and deal influenceAdoption of analyst validation in sales cycles and win ratesSupport of customer expansion and growth narrativesNarrative & Market PresenceQuality and consistency of platform-level storytelling across analysts, media, and GTMGrowth of SME visibility and external credibilityProgram EffectivenessAnalyst relationship strength and engagement depthInternal adoption of insights and enablement outputsSocure