Digital Marketing Coordinator

Job Description

Job Description

  About City Winery

Imagine a sold-out show, a glass of wine made on-site, and a great dinner, all under one roof. That's City Winery. Every year we produce thousands of concerts and hundreds of wines across ten live entertainment venues in nine metropolitan areas. Each venue is also a working winery and restaurant. We also run five standalone restaurants and winegardens.

The Role

We're looking for a Digital Marketing Coordinator to join our digital marketing team and help fill the room, night after night. Reporting to our Digital Marketing Manager, you'll build, launch, and optimize paid social and programmatic campaigns that turn a scroll into a ticket sale, and you'll see the results of your work in real time as shows sell out.

This is an entry-level role built for learning. From day one you'll manage live campaigns on the major ad platforms, work with real budgets, and learn performance marketing fundamentals from an experienced team. Because the team is small, your ideas and your work will be seen and will make a real difference. If you love digital marketing and want to start your career in live music, food, and wine, we'd love to meet you.

What You'll Do

• Build and launch digital ad campaigns for shows at City Winery venues on platforms including Meta, Google, TikTok, StackAdapt, Vibe, and LinkedIn.
• Monitor and optimize ad spend, CPA, and ROAS so every dollar works as hard as possible.
• Write and refresh ad copy that matches the City Winery brand voice, priority keywords, and website messaging.
• Test new ideas across creative, audiences, and targeting, measure what works, and share what you learn with the team.
• Prepare weekly and monthly performance reports and turn the numbers into clear takeaways.
• Work with local marketing teams at each venue so campaigns support their show calendars and overall strategy.
• Help track progress against annual paid media goals.
• Implement AI Search and SEO tactics that improve search performance, including maintaining search listings and updating website content.
• Support other digital marketing priorities such as email, and SMS as needed.
• Keep up with digital advertising trends and bring new ideas to the table.

What You'll Learn

• How to plan, launch, and optimize campaigns across multiple paid social and programmatic platforms

• How to read performance data and connect ad spend to ticket sales

• How live events are marketed, from announcement to on-sale to sold out
• How AI tools can speed up campaign creation, testing, and reporting
• How a small, fast-moving digital team works across ecommerce, venues, and brand

What We're Looking For

• Bachelor's degree required; a degree in Marketing, Advertising, Communications, or a related field is preferred
• Strong written and verbal communication skills, and the curiosity to ask questions when something isn't clear
• A basic understanding of digital marketing concepts. Coursework, internships, and personal projects all count.
• Comfort with Google Workspace, especially spreadsheets
• Strong attention to detail and the ability to manage multiple deadlines on your own
• A tech-savvy mindset and interest in how AI tools can make marketing smarter and faster
• A genuine passion for music, food, wine, and live entertainment
• Based in New York City, with potential, occasional travel to other City Winery locations

Bonus Points

• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads, StackAdapt, Vibe, or similar platforms
• Familiarity with Google Analytics (GA4) or other analytics tools
• Experience managing local listings

About Us

Wine, food, and live entertainment collide at City Winery to create a dynamic and incredibly unique workplace. Since 2008, City Winery has been turning heads across the nation with amazing live performances, delectable cuisine, and award winning, locally produced wines. But there's more to us than that we're a haven for community and creativity, a place where the philosophy of hospitality is more than just a buzzword, but a way of life. City Winery, founded by music industry veteran & visionary Michael Dorf, has established itself as a one-of-a-kind brand providing unforgettable experiences for guests. From world class music venues to sustainably produced wines with ratings of 90+ points, City Winery offers a range of topnotch events & experiences.

We are an equal opportunity employer and value diversity at City Winery. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, City Winery participates in the E-Verify Program in certain locations, as required by law.

We use eVerify to confirm U.S. Employment eligibility.