Sr ABM Innovation Functional Snacking

Sr ABM Innovation Functional Snacking

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a differencelocally and globallyis part of how we do business every day.

The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches. This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.

What will you do?

• Support innovation and renovation initiatives from concept through commercialization using the stage-gate process.
• Analyze syndicated data, consumer insights, and market trends to identify opportunities and support concept development.
• Develop business cases, financial analyses, and performance tracking to support innovation recommendations.
• Assist with go-to-market planning, including launch materials, sell-in tools, and internal communications.
• Partner with Marketing, R&D, Sales, Finance, Shopper Marketing, and agency partners to execute innovation initiatives.
• Monitor post-launch performance, identify key learnings, and recommend actions to improve results.

Minimum Education & Requirements Experience: 3+ years of relevant experience in brand management, marketing, innovation, or a related field, preferably within consumer packaged goods. Education: Bachelor's degree in Marketing, Business, or a related field required.

Preferred Qualifications: Exposure to innovation or renovation projects. Experience with IRI, Nielsen, or Circana data. Experience with basic financial modeling and cross-functional project leadership.

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work. Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable Growth & Development: Career development programs, learning opportunities, and internal mobility Benefits may vary based on role, location, and eligibility. The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job?related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance?based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well?being (as applicable).

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.