Lead Marketing Analyst

Role Description

We are looking for a Lead Marketing Analyst. Your main tasks will be:

• Owning marketing analytics processes, reporting frameworks, dashboards, and data quality standards to ensure reliable and actionable insights across the organization;
• Monitoring key marketing and business performance metrics, identifying growth opportunities and performance issues, conducting root cause analysis, and providing data-driven recommendations;
• Designing, prioritizing, and evaluating marketing experiments and A/B tests to optimize acquisition, retention, engagement, and overall marketing efficiency;
• Developing, maintaining, and improving analytical and predictive models used in marketing decision-making, including attribution, forecasting, segmentation, and budget allocation models;
• Driving continuous improvement initiatives by identifying optimization opportunities, automating analytical workflows, and implementing best practices in marketing measurement and analytics.

Qualifications

• Higher education in a technical, mathematical, or economics-related field;
• Strong proficiency in SQL;
• Advanced Google Sheets skills, including confident use of pivot tables;
• Strong knowledge of statistics and A/B testing methodologies;
• Hands-on experience in marketing analytics and predictive modeling;
• English proficiency at B2 level or higher.

Requirements

• Experience with Python or R for data analysis and statistical modeling;
• Experience building automated reporting and analytics workflows;
• Experience with marketing experimentation frameworks and incrementality measurement;
• Experience working with attribution models, paid acquisition channels, and advertising platforms (e.g. Google Ads, Meta Ads).

Benefits

• REMOTE OPPORTUNITY to work full time;
• 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
• Bonuses up to $5000 for recommending successful applicants for positions in the company;
• Full payment for professional training, international conferences and meetings;
• Corporate discount for English lessons;
• Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor's fees for yourself and close relatives (spouse, children);
• Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
• Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.