Director of Marketing

Company: Blue Line Solutions, LLC Location: Chattanooga, TN About Blue Line Solutions Blue Line Solutions is a mission-driven public safety technology company founded by law enforcement professionals to make communities safer through innovative traffic enforcement and intelligence solutions. We partner with law enforcement agencies across the country to improve roadway safety, support community initiatives, and provide exceptional service to our customers and agency partners. Our core values include Integrity, Attitude, Accountability, Diligence, Perseverance, and Discipline. Position Summary Blue Line Solutions is seeking an experienced and strategic Director of Marketing to lead the development and execution of the company's marketing initiatives. This position is responsible for driving brand awareness, supporting sales growth, strengthening customer relationships, and positioning Blue Line Solutions as the leader in the traffic safety industry. The Director of Marketing will oversee all aspects of the company's marketing function, including marketing strategy, product positioning, market analysis, demand generation, brand management, website strategy, digital marketing, content development, conferences and events, public relations, customer communications, creative services, marketing operations, and marketing analytics. This individual is responsible for establishing the strategic direction of the marketing department while ensuring consistent execution across all marketing initiatives. As the department grows, the Director will build and lead a high-performing marketing organization while maintaining overall accountability for departmental performance, budget, marketing systems, and measurable business results. The Director of Marketing will collaborate closely with Executive Leadership, Sales, Product Management, Operations, Human Resources, and Engineering to ensure marketing initiatives align with company objectives and support continued growth. Essential Functions Marketing Strategy & Brand Leadership Develop and execute the company's annual marketing strategy aligned with business objectives. Develop departmental marketing roadmaps, priorities, and measurable performance objectives. Maintain and strengthen Blue Line Solutions' brand identity across all marketing channels. Develop product positioning, messaging, and competitive differentiation across all marketing initiatives. Lead market research, competitive analysis, customer insights, and marketing strategy development. Identify new marketing opportunities that increase brand awareness, customer engagement, and market share. Develop messaging that effectively communicates the company's products, services, and mission. Monitor industry trends, competitive activity, and customer needs to guide marketing initiatives. Develop executive-level marketing reports and performance dashboards that measure department effectiveness and return on investment. Digital Marketing & Communications Provide strategic oversight of the company website, landing pages, blogs, and digital customer experience. Oversee website optimization, SEO, SEM, GEO (AI search optimization), and digital advertising strategies. Develop and oversee email marketing campaigns, marketing automation, and customer communication strategies. Lead the company's social media strategy and ensure consistent brand messaging across all digital platforms. Manage customer communications, newsletters, announcements, and promotional campaigns. Measure campaign effectiveness using marketing analytics, performance metrics, and conversion data. Recommend continuous improvements based on campaign results, customer engagement, and emerging digital marketing trends. Develop product positioning, messaging, and go-to-market strategies for new and existing solutions. Create and oversee sales collateral, presentations, product sheets, brochures, videos, case studies, blogs, and other technical marketing content. Partner with Product Management and Sales to support product launches, customer education, and sales enablement. Ensure technical information is translated into clear, customer-focused messaging. Establish content strategies that support demand generation, brand awareness, and customer education. Events, Public Relations & Brand Activation Develop the company's conference, trade show, sponsorship, and event strategy. Oversee planning and execution of trade shows, conferences, customer events, and community outreach initiatives. Coordinate marketing support for industry associations, sponsorships, and Public Information & Education (PI&E) initiatives for customers. Develop relationships with media partners and industry publications. Manage press releases, public relations opportunities, and external communications. Measure and report the effectiveness and ROI of conferences, sponsorships, and marketing events. Lead, mentor, and develop the marketing team while building a scalable marketing organization. Establish departmental goals, priorities, performance expectations, and project management processes. Provide strategic oversight for all marketing disciplines, including digital marketing, website management, content development, creative services, events, social media, demand generation, and marketing operations. Collaborate with Sales to develop lead generation strategies and improve customer engagement. Partner with Human Resources to support recruitment marketing, employer branding, and internal communications. Work closely with Executive Leadership to ensure marketing initiatives support organizational objectives. Recruit, develop, and coach future marketing team members while maintaining overall accountability for departmental performance. Develop and manage the annual marketing budget. Manage departmental financial reporting, marketing investment analysis, and return on investment (ROI). Establish marketing KPIs and regularly communicate performance metrics to executive leadership. Manage relationships with advertising agencies, designers, photographers, printers, media vendors, and other marketing partners. Prioritize marketing initiatives to maximize business impact while maintaining budget discipline. Ensure projects are completed on time, within budget, and aligned with company priorities. Education & Experience Required Bachelor's Degree in Marketing, Communications, Business Administration, Public Relations, or a related field. Minimum of 7-10 years of progressive marketing experience. Minimum of 5 years of leadership or management experience. Experience developing and executing strategic marketing plans. Strong understanding of branding, digital marketing, content strategy, demand generation, website strategy, and marketing analytics. Experience managing departmental budgets and measuring marketing performance through KPIs and ROI. Experience managing multiple projects in a fast-paced environment. Preferred Master's Degree in Marketing, Business Administration, or related field. Experience in technology, SaaS, public safety, law enforcement, or government markets. Experience with CRM platforms, marketing automation software, website analytics, AI-enabled marketing tools, and digital advertising platforms. Experience supporting B2G or B2B sales organizations. Experience building and scaling a marketing organization. Graphic design, video production, or creative direction experience is a plus. Top Skills Brand Management Digital Marketing Product Marketing Lead Generation Public Relations Social Media Website Management Event Planning Budget Management Leadership Communication Project Management Analytics Ideal Candidate The ideal candidate is an innovative, data-driven marketing leader who enjoys building brands, creating impactful campaigns, and supporting business growth. They possess strong leadership skills, exceptional communication abilities, and a passion for developing marketing strategies that deliver measurable business results. This individual thrives in a collaborative environment, enjoys working across multiple departments, and is equally comfortable developing long-term strategy and overseeing day-to-day execution. They have experience building scalable marketing organizations, managing multiple marketing disciplines, and using analytics to drive continuous improvement. They are highly organized, financially disciplined, customer-focused, and committed to developing a high-performing marketing team. Reporting Relationships This position reports directly to the Chief Operating Officer and works closely with Executive Leadership, Sales, Product Management, Engineering, Operations, Customer Success, Human Resources, and external marketing partners. This position is primarily performed in an office environment with occasional travel to customer sites, conferences, trade shows, and company events. Travel of up to 25% may be required depending on business needs. Physical Requirements Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of this position. The employee must be able to: Sit, stand, and walk for extended periods. Operate standard office equipment. Occasionally lift up to 30 pounds for trade shows or marketing events. Travel by automobile and commercial airline as needed. Communicate effectively in person, by phone, and electronically. Medical Insurance Vision Insurance 401(k) Paid Time Off Paid Holidays Company-paid Life Insurance Professional Development Opportunities Schedule Monday – Friday Day Shift Full-Time Travel Required Why Work at Blue Line Solutions? Help shape the future of public safety technology across the United States. Join a collaborative team focused on innovation, growth, and customer success. Lead marketing initiatives that directly support safer communities and stronger partnerships. Work with cutting-edge technology serving law enforcement agencies nationwide. Be part of a mission-driven organization dedicated to protecting lives and strengthening communities. #J-18808-Ljbffr Blue Line Solutions LLC