Digital Merchandiser - US

Digital Merchandiser

At Kids2, we're really good at what we do. And when we're great at our jobs, we help parents be great at their jobs.

Parenting is demanding, and that's where we come in. We want to reimagine how brands can make it easier for early stage parents not by just selling them products, but by providing holistic solutions that transcend borders, categories and aisles.

No matter our title or department, at Kids2, our job is to create more tiny wins for parents, so they can create bright futures for their little ones. That's a big task!

We're serious about what we do, AND we love to have fun. Our team is hardworking, entrepreneurial, and passionate about helping families create millions, if not billions of tiny wins.

The Digital Merchandiser is a sales-focused ecommerce professional responsible for driving conversion and sales growth across Kids2's digital shelf on assigned retail platforms (Target, Walmart, Babylist, and others). This role is critical to translating our brand strategy, product innovation, and marketing initiatives into compelling digital shopping experiences that convert customers. The Digital Merchandiser ensures flawless execution of digital content, including product imagery, descriptions, titles, keywords, search optimization, and brand store experiences, while maintaining a relentless focus on the consumer journey and what drives purchase decisions.

Primary Responsibilities and Essential Functions

Digital Shelf Management & Optimization

• Manage and optimize the digital shelf across assigned retail platforms with a focus on driving conversion and sales growth
• Execute product setup, updates, and optimizations; ensure accuracy and consistency of product data, imagery, descriptions, titles, and keywords across all platforms
• Manage digital brand stores, category pages, and featured sections; align with promotional calendars, seasonal events, and inventory levels
• Monitor digital shelf performance vs. competition across content quality, product placement, searchability, and pricing accuracy; identify and troubleshoot issues (content errors, data inaccuracies, suppressed items, etc.)

New Product Launch & Content Management

• Own new product setup and content loading on assigned retail platforms; coordinate with Sales, Creative, and Marketing to meet launch timelines and retailer requirements
• Partner with internal teams to enhance product content and ensure seamless product launches. Flag content gaps or optimization opportunities; collaborate on improvements

Search & Performance Analysis

• Drive keyword strategy and search optimization, ensuring products are discoverable based on consumer search behavior (SEO & AEO)
• Monitor key ecommerce performance indicators (traffic, conversion rates, sales trends) and provide insights for optimization
• Monitor content quality scorecards and benchmark digital shelf performance vs. competitors; stay informed on industry trends and emerging ecommerce best practices

Cross-Functional Collaboration

• Build strong partnerships with Sales, Creative, and Marketing teams; provide regular updates on launches, performance, and retailer requirement changes
• Collaborate with cross-functional teams to align digital initiatives with business goals
• Spend time regularly shopping on assigned retailer platforms from the consumer's perspective; identify opportunities to improve the digital experience and bring recommendations to the team

Qualifications & Experience

• 2-3 years of experience in ecommerce, digital merchandising, product catalog management, and/or digital marketing
• Demonstrated experience managing product portfolios online and understanding what drives consumer purchase decisions
• Working knowledge of retail ecommerce platform basics (product setup, content management, search); willingness to develop proficiency across multiple retailer portals
• Ability to interpret and act on sales/ecommerce data; comfortable viewing data through a consumer/shopper lens
• Understanding of SEO fundamentals and keyword strategy
• Quick learner with a growth mindset; ability to develop mastery in new tools and platforms through hands-on practice
• Comfort working in fast-paced, dynamic environments with changing priorities
• Preferred: Experience with at least one retail ecommerce platform (Target, Walmart, Amazon, etc.) and/or Consumer Packaged Goods industry

Education & Skills

• 2-3 years of experience in ecommerce, digital merchandising, product catalog management, and/or digital marketing
• Demonstrated experience managing product portfolios online and understanding what drives consumer purchase decisions
• Working knowledge of retail ecommerce platform basics (product setup, content management, search); willingness to develop proficiency across multiple retailer portals
• Ability to interpret and act on sales/ecommerce data; comfortable viewing data through a consumer/shopper lens
• Understanding of SEO fundamentals and keyword strategy
• Quick learner with a growth mindset; ability to develop mastery in new tools and platforms through hands-on practice
• Comfort working in fast-paced, dynamic environments with changing priorities
• Preferred: Experience with at least one retail ecommerce platform (Target, Walmart, Amazon, etc.) and/or Consumer Packaged Goods industry

Computer/Typing Skills

• Computer Proficiency: Proficient in Excel, PowerPoint, and Word; comfortable with multiple digital platforms

Physical Demands

• While performing the duties of this job, the employee is regularly required to sit; have flexible use of hands; and talk or hear.
• The employee is occasionally required to stand, walk, and reach with hands and arms.
• The employee must occasionally lift and/or move up to 50 pounds.
• Specific vision abilities required by this job include close vision, and color vision.

Work Environment

• General office environment. No travel required

We offer competitive pay, flexible hours, and generous benefits. Plus, to keep things fun (because we are all kids at heart), we offer a host of team member activities and philanthropic efforts throughout the year and company-wide awards and recognition for a job well done!