Salesforce Marketing Cloud Developer
Kasmo Global
Salesforce Marketing Cloud Developer
Remote Long-Term Contract Job Summary We are seeking an experienced Salesforce Marketing Cloud (SFMC) Developer with strong expertise in B2B Marketing Automation, Salesforce Marketing Cloud, and Account Engagement (Pardot). The ideal candidate will design, develop, and implement scalable marketing automation solutions, personalized customer journeys, and integrations between SFMC and Salesforce CRM to support lead generation, customer engagement, and revenue growth initiatives.
Key Responsibilities
- Design, develop, and maintain solutions within Salesforce Marketing Cloud (SFMC).
- Build and optimize Email Studio, Journey Builder, Automation Studio, and Contact Builder solutions.
- Develop dynamic and personalized email campaigns using AMPscript, SSJS, HTML, and CSS.
- Create and manage Data Extensions, SQL Query Activities, and Filter Activities.
- Develop and maintain customer journeys, triggered sends, and transactional messaging.
- Integrate SFMC with Salesforce CRM, Pardot (Account Engagement), and third-party applications using REST and SOAP APIs.
- Design and implement lead nurturing and B2B marketing automation workflows.
- Develop reusable email templates and content blocks for marketing campaigns.
- Configure and support Marketing Cloud Connect integrations.
- Work closely with business stakeholders, marketing teams, and Salesforce administrators to gather requirements and deliver scalable solutions.
- Troubleshoot and resolve production issues related to email deliverability, automation failures, and data synchronization.
- Ensure compliance with CAN-SPAM, GDPR, and email marketing best practices.
- Participate in Agile ceremonies, sprint planning, and code reviews.
Required Skills Salesforce Marketing Cloud
- Email Studio
- Journey Builder
- Automation Studio
- Contact Builder
- Content Builder
- Mobile Studio (preferred)
Development Skills
- AMPscript
- Server-Side JavaScript (SSJS)
- SQL
- HTML/CSS
- JavaScript
Integration Skills
- REST APIs
- SOAP APIs
- Marketing Cloud Connect
- Salesforce CRM Integration
B2B Marketing
- Pardot (Account Engagement)
- Lead Scoring
- Lead Nurturing
- Campaign Management
- Marketing Automation
Required Qualifications
- Bachelor's degree in Computer Science, Information Systems, or related field.
- 5+ years of Salesforce experience.
- 3+ years of Salesforce Marketing Cloud development experience.
- Experience in B2B Marketing Automation and Pardot/Account Engagement.
- Strong knowledge of SQL and Data Extensions.
- Experience with Marketing Cloud Connect and Salesforce CRM integrations.
- Excellent communication and problem-solving skills.
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