Integrated Media Specialist

Join to apply for the Integrated Media Specialist role at Kroger Get AI-powered advice on this job and more exclusive features. From one tiny Cincinnati grocery store more than a century ago, we’ve grown into what today is the nation’s largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As America’s grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all. Here, people matter. That’s why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If you’re caring, purpose-driven and hungry to learn, your potential is unlimited. Whether you’re seeking a part-time position or a new career path, we’ve got a fresh opportunity for you. Apply today to become part of our Kroger family! What you’ll receive from us A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans. Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service. Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching with Goldman Sachs Ayco. Valuable associate discounts on purchases, including food, travel, technology and so much more. Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program. Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways. For more information about benefits and eligibility, please visit our Benefits Page! Role overview and responsibilities Contribute to the acceleration of Kroger's integrated media strategy, inclusive of an optimized channel mix, budget and performance media creative, to grow Marketing Sales Contribution and ROI as measured by MMM. Assist in the oversight of agency's media planning and ad spend to budget and forecast. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion, and safety. Assist in the advancement of ongoing performance media creative strategy and optimizations to drive to business outcomes, leveraging data/performance results and audience signals/insights to guide approach with agency and internal stakeholders. Utilize media mix modeling and optimization tools (MMM/MMO) at divisional levels to identify nuances, gaps and duplication, to maximize sales contribution for Marketing. Contribute to the rightsizing of marketing investments across all markets based on customer and business needs to drive growth for the company. Maintain paid media budget and forecasts by lines-of-business, division and enterprise on a period, quarterly and annual basis. Identify and troubleshoot billing and forecasting discrepancies. Surface roadblocks to agency and integrated media and propose solutions to enable frictionless acceleration of goals. Integrate media communication and coordination across cross-functional teams to reduce duplication and drive efficiencies. Act as air traffic controller for the Integrated Media team, distilling information into a holistic view and timeline of customer communication. Build solid relationships with other teams and external partners to facilitate development, execution, and optimization of media strategies and tactical plans. Assist in the guidance and oversight of agency media strategies and tactical plans to ensure alignment with Kroger strategy across lines of business and divisions. Develop and deliver media presentations to relevant stakeholders and leadership. Maintain dedication to the Kroger Marketing Vision, and the principles of advertising, marketing and media. Participate in change management to grow the company's understanding of advertising, marketing and media to reduce friction. Prepare and distribute routine progress reports to relevant teams and leadership. Maintain focus on connecting media mixes and plans toward generating a strong return and growth for the business. Make data-driven decisions that drive the greatest return for the company while focusing on the customer. Demonstrate strategic agility and flexibility to meet the needs of the business. Make action-oriented choices that drive accountability, growth and efficiency for the business. Must be able to perform the essential job functions of this position with or without reasonable accommodation. Qualifications Note: The description references responsibilities and expectations but does not list formal qualifications in this excerpt. The role requires the ability to perform essential job functions with or without reasonable accommodation. Additional contextual or role-specific qualifications may be provided during the application process. Job function Marketing, Public Relations, and Writing/Editing Industries: Retail We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr The Kroger Co.