Senior Director, Financial Planning and Analysis

Role Description

Sprout Social is looking to hire a Senior Director, FP&A (GTM) to join the Finance team. This is a senior leadership role at the center of Sprout’s go-to-market financial strategy, responsible for driving rigorous planning, executive-level insight, and scalable processes across a large and complex business.

As a member of Sprout’s Finance team, you’ll help position Sprout for continued growth while maintaining the highest standards of financial rigor and operational excellence. Our team plays a critical role in shaping company strategy, partnering closely with executive leadership to guide investment decisions and drive sustainable growth.

We value transparency, ownership, and thoughtful collaboration—meaning you’ll have both the autonomy and support to build scalable processes, influence key business outcomes, and lead through complexity. This is a high-visibility role with direct exposure to the company’s most senior leaders and the opportunity to shape how Sprout grows.

What you’ll do

• Own the financial strategy, planning, and performance management for Sprout’s go-to-market (GTM) organization—including Sales, Customer Success, and Support—with scope expected to evolve as the business grows.
• Lead top-line forecasting, including ARR, revenue, and RPO, ensuring accuracy, rigor, and alignment with company objectives.
• Own customer count and ARR reporting, including the metrics that contribute to external disclosures, ensuring accuracy and integrity at all times.
• Drive annual planning for the GTM organization, partnering closely with Finance leadership to align GTM priorities with company-wide strategy; co-lead long-range planning with Corporate FP&A.
• Serve as a strategic finance partner to the CRO, SVP of Customer Experience, and VP of Revenue Operations—influencing decision-making across growth, efficiency, and resource allocation.
• Oversee forecasting, budgeting, and management of GTM spend (~$150M), including commissions modeling, ROI analysis, and headcount and capacity planning.
• Anticipate business trends, risks, and opportunities before they surface—proactively framing scenarios, stress-testing assumptions, and preparing executive stakeholders for high-stakes conversations ahead of the curve.
• Own and evolve KPI reporting and executive-level insights, translating complex financial data into clear, compelling narratives that drive decisions at the highest levels of the organization.
• Build, lead, and scale a high-performing FP&A team—establishing the structure, processes, and talent to support a growing and evolving organization.
• Champion the development of scalable financial models, systems, and processes, leveraging automation and AI to improve forecasting accuracy, reporting efficiency, and decision support.
• Partner cross-functionally with Accounting, Data, and Business Operations to ensure alignment across financial, operational, and strategic planning.

Qualifications

• 12+ years of FP&A experience, with significant experience supporting GTM or Sales functions in a SaaS or subscription-based business; exceptional candidates with 8–9 years of highly relevant experience will be considered.
• 5+ years of people management experience, including building, developing, and scaling high-performing finance teams.
• Proven track record of owning top-line forecasting, including ARR, revenue, and key SaaS operating metrics.
• Experience partnering directly with executive leadership (C-suite and VP-level) to influence investment decisions, resource allocation, and strategic planning.
• Demonstrated ownership of large, complex budgets across multiple GTM functions, including commissions modeling and headcount planning.
• Exceptional communication skills—you can translate complex financial analysis into clear executive narratives, and you prepare leaders for high-stakes conversations before they happen, not after.
• Strong operational and process discipline: you build rigorous, repeatable processes and hold yourself and your team to a high standard of accuracy and accountability.
• Strong financial modeling and analytical skills, with the ability to move between the details and the strategic picture.

Preferred Qualifications

• Experience contributing to external reporting requirements for public companies, including ownership of key operating metrics.
• Strong familiarity with FP&A tools (e.g., Pigment, Anaplan, Adaptive) and financial systems (e.g., NetSuite, Coupa).
• Experience driving process transformation, automation, or AI-enabled forecasting and reporting.
• Background in high-growth SaaS or technology companies, ideally with exposure to multiple planning cycles and periods of organizational change.

How you’ll grow

• Within 1 month: Build relationships with Finance leadership, GTM executives, and key cross-functional partners; develop a deep understanding of Sprout’s business model, GTM strategy, and financial drivers; assess existing forecasting models, reporting frameworks, and planning processes, and identify the highest-leverage opportunities for improvement.
• Within 3 months: Take full ownership of GTM forecasting and establish a consistent, scalable planning cadence; build trust as a strategic partner to executive stakeholders across the GTM organization; drive early improvements to forecasting accuracy, reporting clarity, and executive decision support; demonstrate the ability to anticipate questions, frame risks proactively, and bring your business partners the analysis they need before they ask.
• Within 6 months: Lead improvements to planning, forecasting, and KPI reporting processes at scale; influence GTM investment strategy through data-driven insights and scenario modeling; begin to evolve team structure and capabilities to meet growing business needs; establish yourself as an indispensable partner to the CRO and other GTM leaders.
• Within 12 months: Lead GTM financial strategy through annual and long-range planning cycles; build a best-in-class GTM FP&A function that operates with rigor, agility, and a strong point of view; establish yourself as a key strategic partner to executive leadership and a driver of company-wide financial performance; develop your team and create a culture of ownership, high standards, and continuous improvement.

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.