Digital Marketing Specialist

Digital Marketing Specialist Ready to shape the future of work? At Genpact, we don’t just adapt to change—we drive it. AI and digital innovation are redefining industries, and we’re leading the charge. Genpact’s AI Gigafactory, our industry-first accelerator, is an example of how we’re scaling advanced technology solutions to help global enterprises work smarter, grow faster, and transform at scale. From large-scale models to agentic AI, our breakthrough solutions tackle companies’ most complex challenges. If you thrive in a fast-moving, tech-driven environment, love solving real-world problems, and want to be part of a team that’s shaping the future, this is your moment. Genpact (NYSE: G) is an advanced technology services and solutions company that delivers lasting value for leading enterprises globally. Through our deep business knowledge, operational excellence, and cutting‑edge solutions – we help companies across industries get ahead and stay ahead. Powered by curiosity, courage, and innovation, our teams implement data, technology, and AI to create tomorrow, today. Get to know us at genpact.com and on LinkedIn, X, YouTube, and Facebook. Job Description Title: Digital Marketing Specialist (Strategic Sales Specialist) Location: Plano, TX Type of hire: Fulltime + Benefits. Inviting applications for the role of Digital Marketing Specialist! In this role, you are responsible for delivering on programs and processes that drive revenue growth in our segment of advertisers. As a Strategic Sales Specialist you will support innovative scalable sales programs for a global Social Media platform across a diverse set of customers, focusing on driving revenue and product adoption. Responsibilities Manage and grow a portfolio of advertisers by building strong relationships and understanding their business goals. Drive engagement and revenue growth by identifying upsell opportunities, delivering tailored product recommendations, and leading strategic budget discussions. Conduct outreach through virtual meetings, phone calls, emails, and SMS to connect with clients and pitch marketing solutions. Represent the company in a consultative sales capacity, ensuring each client receives personalized, high-quality service that supports their marketing objectives. Assist clients in the setup, review, and optimization of digital advertising campaigns across platforms such as Meta Ads Manager, Google Ads, and other programmatic tools. Ensure all creative assets, tracking links, and targeting information are correctly submitted and aligned with campaign goals. Monitor live campaigns, analyzing key performance metrics such as impressions, clicks, conversions, and ROI to make data-informed recommendations. Track campaign performance and identify trends, underperformance, or technical issues. Compile reports and deliver insights to clients to help them understand campaign results and how to improve future performance. Use internal dashboards and CRM tools to manage activity and maintain accurate records of client interactions and campaign statuses. Minimum Qualifications 1–3 years of experience managing paid social media advertising campaigns, with hands‑on experience using platforms such as Meta Ads Manager (Facebook/Instagram), LinkedIn Campaign Manager, TikTok Ads, or X (formerly Twitter) Ads. Background in digital marketing, account management, or customer success within a performance‑driven environment is a plus. Proven ability to meet or exceed sales targets and maintain high levels of client satisfaction. Strong communication skills (verbal, written, and presentation) with comfort leading virtual meetings and strategic discussions. Working knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads Manager). Proficiency in tools like Google Workspace, Excel/Google Sheets, CRM systems, and sales enablement platforms. Ability to multitask, prioritize workload, and thrive in a fast‑paced environment. Preferred Qualifications Experience in a client‑facing sales or marketing role within an agency, ad tech, or digital media company. Understanding of marketing objectives such as brand awareness, lead generation, and conversion optimization. Passion for digital media, advertising, and staying ahead of marketing trends. Familiarity with creative formats for social media and programmatic ad campaigns. Why Join Genpact? Be a transformation leader – Work at the cutting edge of AI, automation, and digital innovation Make an impact – Drive change for global enterprises and solve business challenges that matter Accelerate your career – Get hands‑on experience, mentorship, and continuous learning opportunities Work with the best – Join 140,000+ bold thinkers and problem‑solvers who push boundaries every day Thrive in a values‑driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress Come join the tech shapers and growth makers at Genpact and take your career in the only direction that matters: Up. Let’s build tomorrow together. Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation. Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training. #J-18808-Ljbffr Genpact