Area Director of Sales

Job Description

Job Description

The Area Director of Sales is responsible for direction and strategy in areas of overall account management, business generation, prospecting for area sales in the market. This position leads the team to achieve assigned revenue/room night goals as well as, being responsible for developing and maintaining key accounts in the market.
Position Responsibilities and Qualifications

• Must be able to convey information and ideas clearly, both oral and written.
• Must be able to prioritize departmental functions to meet due dates and deadlines.
• Must be able to work with and understand financial information and data, and basic arithmetic functions.
• Develop and maintain relationships with key clients in order to produce group and/or convention business, to include room sales, food & beverage sales, catering/banquet services.
• Direct the scheduling of conventions and group activities at the hotel and coordinates with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients.
• Develop hotel-level tactical sales and marketing plans to support overall system-wide sales plans/strategies and programs.
• Develop and maintain good relationships with officials and representatives of local community groups and companies, and attend out-of-town conventions to generate convention and group business.
• Assist General Manager in the development and update of the hotel-level business plan to include input on sales goals and plans that support the overall business and sales strategies of the company. Maintain an effective business plan.
• Develop the revenue portion of the budget.
• Fulfills Manager on Duty shifts.
• Coordinate group, transient and catering bookings to maximize profits.
• Monitor production of all top accounts and evaluates trends within the market and ensures that the Sales Team is held accountable for those accounts within their respective territories.
• Coordinate all non-group transient sales and catering solicitations to maximize overall profits.
• Assist in the preparation of required reports in a timely manner.
• Conduct a professional, thorough site inspection of the hotel with clients, exhibiting key features and benefits of the property, and ensure that all Sales Managers conduct thorough site inspections.
• Use property’s computerized sales management system to manage the hotel’s business, including (but not limited to) generating reports, entering business, blocking space and building accounts.
• Coordinate and direct preparation of the monthly rooms revenue reforecast for the current and upcoming months and assist in ensuring accuracy within 5% margin of error.
• Meets and greets onsite contacts.
• Abide by Prime Selling Time (PST) and ensures that the Sales Team does the same.
• Perform other duties as requested by management.
• Attend and/or conduct all training/meetings as required by management.

Education & Experience:

• Proven financial knowledge required.
• Proficient in Microsoft Office Suite and Sales related computer programs required.
• College Degree preferred
• Minimum of 3 years in Hospitality Sales and Marketing.
• Minimum of 3 hospitality related work experience preferred.
• Knowledge of F&B preparation techniques and liquor laws and regulations preferred.
• Valid Driver’s License from appropriate state and MVR in good standing.
• Proven record of meeting or exceeding sales /catering goals.