Senior Associate, Product Marketing

Job Summary HarbourVest Partners is seeking a Senior Associate, Product Marketing to play a key role on the Institutional Product Marketing team. The position focuses on developing high‑impact sales materials by crafting clear, differentiated messaging that highlights product value propositions, market themes, and competitive advantages. Hybrid work arrangement: employees receive 18 remote workdays per quarter, subject to manager approval, with the option to stay in the office four days per week and use one remote day weekly. HarbourVest is an equal opportunity employer. Key Responsibilities Create and implement marketing content for new product launches, including participation in product planning discussions, development and execution of communication plans, and production of materials. Support end‑to‑end product launch workflows by leading the development of core launch deliverables such as the presentation, factsheet, DDQ, PPM content, and other items as needed. Drive conversations with key partners to define product messaging across all marketing collateral. Conduct competitor and market research to inform product positioning and messaging. Work closely with product specialists, investment, operations, IR, compliance, data, and legal teams. Develop content for external webcasts, events, product insights, and sales emails to facilitate communication between launches and contribute to product fundraising efforts. Assist in the coordination or execution of targeted GTM initiatives aligned to strategic firm‑wide priorities. Contribute to messaging frameworks, archetype narratives, or insight materials. Support the development of investor‑facing insights, digital content, or campaign assets in collaboration with cross‑functional teams. Ensure a consistent message, tone, and brand across all marketing materials. Other responsibilities as required. Qualifications Experience developing marketing materials and content with an institutional asset‑management focus. Solid understanding of marketing communication practices and relationship‑management processes. Demonstrated comfort delivering guidance to senior partners and investment professionals. Solid knowledge of financial markets; private equity experience is a plus. Familiarity with investment concepts and a high level of comfort with numbers and analysis. Familiarity and understanding of nuances within private‑markets clients. Proven business‑writing ability with excellent grammar, spelling, and proofreading skills. Maintain strong attention to detail and quality control across all deliverables. Ability to independently analyze information and solve problems. Education: Bachelor of Arts (B.A.) or equivalent experience; Bachelor of Science (B.S.) or equivalent experience. Experience: 5‑8 years preferred. Compensation Base salary: $110,000.00 – $120,000.00 (USD). Eligible for a discretionary annual bonus based on individual and firm performance. Potential eligibility for long‑term reward programs and a comprehensive total‑rewards package, including retirement, health, insurance, paid time off, and wellness programs. #J-18808-Ljbffr Harbourvest