Director of Product Marketing
Virtual Vocations Inc
To drive product adoption and revenue in a remote full-time position, the Director of Product Marketing will architect and scale the go-to-market strategy for integration products, translating technical capabilities into compelling narratives for developers and executives. Key Responsibilities Define and execute the end-to-end product marketing strategy, including key metrics for product-led growth Lead the go-to-market strategy and execution for new product launches while developing a content strategy that translates technical features into customer value Serve as the central source of market intelligence, influencing product strategy and pricing based on competitor analysis and customer feedback Required Qualifications 8-10+ years of experience in product marketing, with at least 4+ years in a senior role for a B2B software company targeting technical users Proven expertise in integration, API management, or developer tools, with a deep understanding of open source business models Demonstrated success in owning and scaling a product-led growth motion for a technical product Exceptional storytelling skills with a portfolio of compelling content for technical and business audiences Strong leadership qualities with the ability to collaborate effectively across globally distributed teams
Vacancy posted 13 hours ago
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