Manager, Insights, Data & Intelligence

More About The Role The Business Insights, Data & Intelligence (BIDI) team sits at the heart of this work—turning data into strategic insight that drives storytelling, campaign performance, and business outcomes. We are expanding our client roster and scopes, and we are hiring a group of Managers to support high‑profile global brands such as The Coca‑Cola Company, Verizon and Google. This role requires analytical rigor, strategic thinking, AI fluency, and client leadership. The ideal candidate will be client‑facing, have strong social media listening, cultural and competitor trend analysis, analytics reporting, excellent research and writing skills, and an understanding of building strategies to support integrated campaigns. This role can be based in Atlanta, the New York metro area, or Los Angeles, with a preference for Atlanta‑based candidates. Relocation assistance will be available for candidates open to relocating to Atlanta. What You’ll Do Assist with the development of strategic insights that inform communications, marketing, and reputation‑driven campaigns. Translate data into clear narratives and recommendations for senior client stakeholders. Deep‑drives into data to inform and steer critical decision making, and work with complex datasets to aggregate, ingest and organize data for the team. Monitor, track, and evaluate earned and owned organic campaign performance analytics based on client KPIs, targets and baselines. Identify trends, cultural signals, and audience behaviors. Help oversee social listening programs using tools such as Brandwatch, Sprinklr, and similar platforms ensuring data integrity and methodological rigor. Apply AI capabilities to enhance insight generation, trend detection, and forecasting while evolving Burson’s AI‑enabled analytics and intelligence approaches. Provide easy to understand social analytics with strategic implications relating to the overall brand objectives and work within a team to develop and execute creative digital and social media content. Experience That Contributes To Success 4–5+ years of experience in analytics, insights, or intelligence roles within or for the PR, Communications or Advertising industry. Strong background in social media analytics and listening. Proficient understanding of platforms such as Sprinklr, Brandwatch, Meltwater and other Boolean language tools. Proven ability to translate data into strategic insights. Experience with generative AI models and integrating AI into operational workflows. Client‑facing communication skills with a track record of translating complex technical concepts into clear, concise, impactful business recommendations for senior stakeholders. Ability to manage multiple projects concurrently, prioritize effectively, and drive results in a fast‑paced environment. Excellent storytelling, presentation, written and verbal communication skills. Detail‑oriented while seeing the bigger picture and intellectual curiosity. Keen eye for data trends and ability to investigate and extract insights. Compensation and Benefits Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience and qualifications. The base salary range for this position is $50,000—$105,000 USD. We offer a competitive benefits package. Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. #J-18808-Ljbffr