Senior Director, Customer Lifecycle & Growth

WHY Brands Inc., the parent company of Munchkin, is seeking a Director of Lifecycle Marketing to own the health, engagement and long-term value of our customer base. This senior growth leader will manage lifecycle marketing as an integrated growth system across email, SMS, push and emerging direct-to-consumer channels, shaping onboarding and retention strategies. Reporting to the VP of Digital Growth, you will build segmentation, personalization at scale, and a measurement framework to forecast