Regional Marketing Manager

Regional Marketing Manager

Pieper Veterinary is a leading Connecticut veterinary network bringing together primary care, emergency, ICU, and specialty hospitals. With deep local roots and the resources of COVE Animal Health, our teams work collaboratively to deliver high-quality care across the region.

This is not a campaign coordinator role. As Regional Marketing Manager, you'll be a strategic business partner embedded with hospital and regional leaders, owning the Connecticut marketing plan, translating business and service-line needs into measurable growth initiatives, and driving campaigns from planning through results.

You'll also shape referral growth, reputation, local content, analytics, attribution, and budget decisions that connect marketing activity to appointments, referrals, and revenue.

• 7+ years of marketing experience with proven ownership of multi-location or regional marketing, including significant budget management and spend optimization.

• Based in Central Connecticut with the ability to work across the Middletown office and hospital locations and travel regionally as needed.

• Exceptional communication and stakeholder management skills with director-level presence; able to influence hospital and operational leaders without direct authority.

• Demonstrated ability to translate business objectives and service-line opportunities into measurable marketing plans, execute end-to-end with minimal oversight, and connect performance to appointments, referrals, revenue, and ROI.

• Experience partnering directly with field or hospital leadership teams and driving measurable growth across multiple locations or service lines.

• Background in veterinary, multi-location healthcare, dental, medical practices, hospitality, franchise, or another distributed service business.

• Hands-on experience across digital marketing, paid media, CRM, analytics, online reputation, referral marketing, community partnerships, and local-market activation. Experience with Google Ads, Meta, GA4, CallRail, HubSpot, Power BI, AI tools, or similar platforms is a plus.

• Entrepreneurial, driven, curious, relationship-oriented, organized, and comfortable building structure in a fast-moving environment. Veterinary experience is helpful, but COVE can teach our hospitals, systems, and internal processes.

If you love solving business problems, partnering with hospital leaders, building demand, and seeing the measurable impact of your work, we'd love to meet you. Apply today and let's start a conversation about what you're looking for next and what you could build with Pieper Veterinary and COVE.

COVE Animal Health is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law.