Digital Marketing Specialist

Duckpin

Digital Marketing Specialist

We're a digital marketing agency focused on SEO/AEO, PPC, and lead-generating websites for construction and home services businesses. Our mission is to deliver real results—qualified leads that help our clients grow.

The Role

We're looking for a hands-on Digital Marketing Specialist to execute and coordinate digital marketing work across SEO, paid media, analytics, and websites. You'll work closely with our internal team to turn client goals and marketing strategies into concrete deliverables. This includes completing marketing tasks, coordinating website and campaign updates, reviewing implementation, analyzing performance, and making sure projects move forward. You'll also communicate directly with assigned clients, participate in strategy and performance conversations, and help translate results and recommendations into clear next steps. This is a hybrid position. Candidates should be within driving distance of Towson, MD for occasional in-person meetings and team sessions.

Responsibilities

Execute and coordinate SEO, PPC, website, analytics, and digital marketing tasks
Perform keyword research, competitive research, content analysis, and technical website reviews
Coordinate and QA website updates, landing pages, tracking implementations, and technical fixes
Review campaign and website performance to identify opportunities for improvement
Translate marketing strategies into concrete tasks, deliverables, and timelines
Follow projects through to completion and confirm that work has been implemented correctly
Interpret digital performance data and turn it into clear, actionable recommendations
Support Google Ads, SEO, lead tracking, and conversion optimization initiatives
Create clear documentation for project scopes, requirements, findings, and next steps
Prepare reporting and performance updates for clients
Participate in client calls, discovery sessions, and performance reviews
Manage day-to-day communication for assigned client accounts
Stay current on SEO, PPC, AEO, analytics, and digital marketing trends in the construction and home services industries

Requirements

1+ years of experience working in a digital marketing agency environment
Working knowledge of WordPress websites, SEO, Google Ads, and digital analytics
Hands-on experience with tools such as Google Analytics, Google Search Console, Screaming Frog, Semrush, and Ahrefs
Ability to analyze marketing performance and identify practical next steps
Strong task management and project coordination skills
Detail-oriented and comfortable managing work across multiple active accounts
Strong written and verbal communication skills
Ability to communicate effectively with both clients and internal team members
Proven ability to execute on digital marketing tasks, not just plan or advise

Bonus Points

Experience with Google Analytics, Tag Manager, and Search Console
Familiarity with lead tracking, call tracking, and attribution workflows
Experience with Google Local Services Ads or Meta Ads
Experience improving landing pages and website conversion rates
Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
Experience working with construction, remodeling, or home services businesses

Perks & Benefits

Hybrid work setup
Flexible time off and paid holidays
Down-to-earth, results-driven team with a collaborative mindset

Apply

Vacancy posted 5 hours ago

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