Martech Solutions Architect - Web, CRM, Growth

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Martech Solutions Architect to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture.


Purpose Brands is a global leader in health and wellness franchising, with a growing portfolio of wellness concepts.

We are investing in a modern, scalable digital platform to power customer acquisition, engagement, and long-term member value across all brands.

We are seeking a Martech Solutions Architect to own the technical strategy and architecture behind our web platform, lead journey, CRM integrations, and CRO optimization efforts.

This role sits at the intersection of Product, Digital Marketing, and Analytics, and is responsible for ensuring our Martech ecosystem is cohesive, performant, and optimized for growth.

You will lead the architecture and evolution of our web-to-CRM funnel, while also owning key external partnerships (Webflow engineering, lifecycle marketing platforms, and data infrastructure providers).

Purpose/Impact: (Duties & Essential Functions)

Web Platform Architecture & Optimization

• Own Martech architecture for our web platform built on Webflow, in partnership with an external engineering team.
• Define and enforce standards for performance, scalability, and extensibility across all brand websites.
• Partner with Product and Digital Marketing to enable rapid iteration of landing pages, offers, and experiences.

CRO & Experimentation

• Lead A/B testing and experimentation strategy using Webflow Optimize.
• Establish experimentation frameworks, governance, and best practices across brands.
• Identify funnel drop-offs and implement data-driven optimizations to improve conversion rates.

Lead Journey & Lifecycle Orchestration

• Architect and optimize the full lead journey from first visit through conversion and lifecycle engagement.
• Own integration and usage strategy for Iterable to power automated consumer journeys.
• Partner with Digital Marketing to improve lead capture, segmentation, personalization, and engagement strategies.

CRM & Data Integration

• Design and maintain integrations between web experiences, lead capture systems, CRM, and downstream platforms.
• Ensure real-time, reliable flow of lead data across systems to support speed-to-lead and personalization.
• Define data models and event structures that support both marketing execution and analytics.

Tracking, Tagging & Data Infrastructure

• Own client-side tracking strategy via Google Tag Manager.
• Partner on server-side tracking architecture using RudderStack.
• Ensure clean, consistent event tracking and attribution across all digital touchpoints.
• Collaborate with Analytics to enable accurate reporting and actionable insights.

Cross-Functional Strategy & Performance

• Partner closely with Product, Digital Marketing, and Analytics to:
  • Define KPIs across the lead funnel
  • Track and interpret performance
  • Prioritize optimization opportunities
• Translate growth strategies into scalable technical solutions.

Vendor & Partner Management

• Own and oversee key Martech partnerships, including:
  • External Webflow engineering team
  • Iterable platform and contract
  • Data and tracking partners (e.g., RudderStack)
• Ensure vendors are delivering against expectations for quality, speed, and cost efficiency.
• Drive accountability, roadmap alignment, and continuous improvement across partners.

Strenghts and Background

• 6+ years in Martech, Solutions Architecture, or Digital Experience roles.
• Deep experience with modern web platforms and CMS (strong preference for Webflow or similar).
• Hands-on experience with:
  • Google Tag Manager (client-side tracking)
  • Server-side/event streaming concepts (e.g., RudderStack)
  • Lifecycle marketing platforms (e.g., Iterable)
• Strong understanding of:
  • Lead funnel optimization & CRO
  • Event tracking and attribution models
  • CRM integrations and data flows
• Experience working with external development partners and SaaS vendors.
• Ability to translate business goals into technical architecture and execution plans.

What Success Looks Like

• Measurable improvements in conversion rates across web funnels
• Increased speed and reliability of lead flow into CRM and lifecycle systems
• Scalable experimentation program driving continuous CRO gains
• Clean, trusted data powering decision-making across Product, Marketing, and Analytics
• High-performing vendor ecosystem aligned to business goals

Why This Role Matters

This role is central to building a modern, scalable growth engine across Purpose Brands. You will directly impact how millions of prospective members discover, engage with, and convert across our portfolio - while shaping the technology foundation that powers it all.

Why You'll Love This Role

You'll be the go-to architect of our digital lead journey - helping to shape the technology stack that fuels customer growth and drives measurable marketing impact. Join a collaborative, growth-minded team where your work has immediate visibility and strategic value.

Salary Range: $171k - $181k

What's in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off + Paid Holidays
• Flexible Friday's between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more

WORK SCHEDULE
Purpose Brands LLC, currently observe the following hybrid work model for employees at our Boca Raton (FL), Woodbury (MN), and Seattle (WA) offices:

• Remote optional: Fridays
• On-site days: Mondays, Tuesdays, Wednesdays and Thursdays

DIVERSITY, EQUITY, AND INCLUSION STATEMENT
Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT
Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.