Sales Strategy Manager (Los Angeles, CA)

Job Description

At Belkin, we create products that inspire connection, simplify life, and power the moments that matter. The Sales Strategy Manager role drives sales performance, elevating retail execution, and visiting major retail and carrier partners.

You will serve as Belkin's frontline ambassador in your market while also guiding a regional team to deliver best-in-class merchandising, training, and activation across key accounts.

If you thrive in fast-paced environments, love developing people, and get energized by category-leading technology, this role is your next move.

What You'll Do

Territory Ownership & Retail Execution

• Lead territory strategy by identifying high-value opportunities and optimizing store coverage across all retail partners.
• Become the go-to Belkin expert across your territory, building strong, trusted relationships with retail partners.
• Drive sell-through performance by supporting stores, identifying opportunities, and empowering teams to grow.
• Ensure every store reflects Belkin's brand standards through impeccable merchandising compliance.
• Deliver high-impact product and sales training that builds confidence, excitement, and product knowledge.
• Monitor and validate marketing initiatives, promotions, and brand activations.
• Stay connected to store needs, feedback, competitive activity, and market trends-providing insights that help shape strategy.
• Participate in team meetings, professional development sessions, and hands-on workshops that sharpen your skills.
• Support retailer and consumer-facing events, showcasing Belkin's innovation and leadership.
• Travel approximately 60-70% of the month, including national travel based on business needs.

Team Leadership & Development

• Lead and coach a team of field sales/marketing managers to exceed sales, merchandising, and execution goals.
• Define team structure, including optimal representative coverage by region and account.
• Manage team scheduling, workload distribution, and performance reviews.
• Serve as the primary point of contact for escalations and coordination across Sales, Marketing, Channel, and Product teams.

Training & Enablement

• Deliver high-impact product, sales, and merchandising training to both internal teams and retail partners.
• Develop customized training materials tailored to key accounts to strengthen partner knowledge and confidence.
• Ensure consistent, engaging messaging across the field organization.

Sales Strategy, Programs & New Product Launches

• Partner with sales leadership to develop and execute field strategies that drive revenue, attach rates, and share growth.
• Oversee flawless execution of new product introductions (NPI), including merchandising, training, and activation planning.
• Support account-specific priorities and help internal teams align on execution needs.

Reporting & KPIs

• Track and report on key performance indicators including sell-through, execution compliance, training impact, and ROI on field programs.
• Present insights and recommendations to improve performance and optimize field deployment.

Key Retail Partners

Apple • AT&T • Best Buy • Target • T-Mobile • Verizon • Walmart

What You Bring

• Bachelor's degree preferred (Business, Marketing, or related field).
• 3+ years of retail or field sales experience; consumer electronics strongly preferred.
• Strong communication, coaching, and relationship-building abilities.
• A self-starter mindset-organized, accountable, and ready to own your territory and team.
• Comfort with frequent travel (80-90%) and a dynamic schedule.
• Proficiency with CRM, reporting tools, and Microsoft Office Suite.

Preferred Qualifications

• Leadership & Coaching: Proven ability to motivate, coach, and develop distributed field teams.
• Sales & Account Management: Experienced in driving sell-through and managing retail programs.
• Execution Excellence: Strong project management, attention to detail, and ability to deliver flawless in-store activation.
• Decision Making: Ability to analyze data quickly and make informed decisions.
• Product Knowledge: Ability to position products effectively against competitors.
• Problem Solving: Anticipates challenges and develops creative, actionable solutions.
• Communication: Strong presentation, negotiation, and interpersonal skills.
• Training Expertise: Ability to design and deliver high-impact training for internal and external partners.

Physical Requirements

Reasonable accommodations may be made for individuals with disabilities.

• Prolonged periods of sitting and computer work.
• Ability to stand, walk, bend, twist, reach, and perform repetitive hand/wrist motions.
• Ability to lift up to 10 lbs in an office environment and up to 50 lbs while traveling.
• Ability to travel via car, airplane, bus, or train.

What you're getting into

We've got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding - for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.

You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you'll be motivated to pursue the ideal.


Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you'll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.

Belkin is an Equal Opportunity and Affirmative Action Employer Disability and Veterans. We maintain a drug-free workplace.

All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE

Location:

El Segundo, California

Range for this position:

$60,000 - $75,000

Factors such as geographic location, academic credentials, relevant experience, and specific knowledge, skills and abilities will influence the actual salary offered. In addition to a competitive market-based salary, compensation also includes a performance-based bonus, and in addition to a full range of medical, financial, and/or other benefits. Further details can be found here.