Social Media Content Creator

Job Description Department: Digital Strategy Pay Rate Type: Salary Job Summary The Social Media Content Creator is primarily responsible forbringing the College’s brand to life through dynamic social mediacontent. Working closely with the Multimedia and Editorial teams,this individual will conceptualize, shoot, edit, and publishengaging visual content aligned with the College’s core marketingpillars. Day-to-day, they will manage the College’s active social channels,partner with campus departments to elevate their visualstorytelling, and actively engage our online audience. Through thiswork, the position strengthens engagement, increases awareness ofColby, and showcases the people, programs, and experiences thatdistinguish the College. The successful candidate understands how audiences engage acrossTikTok, Instagram, Facebook, LinkedIn, YouTube, and emergingplatforms. They understand how to capture attention in the firstfew seconds, write hook-driven copy, and produce high-performingshort-form video content that turns casual scrollers into loyalfollowers. The position requires strong creative instincts, sound editorialjudgment, an understanding of social media culture, and the abilityto produce high-quality content in a fast-moving environment. Weencourage inquiries from candidates who will contribute to thediversity of our College, including its cultural and ethnicdiversity. The hiring range for this position is $65,000 - $75,000 Key Responsibilities 1. Content Creation & Storytelling Video & Asset Production: Conceptualize, script, shoot, andedit engaging short-form video (Reels, TikToks, Shorts) and staticimage assets on a daily basis using mobile and DSLRequipment. Campus Storytelling: Identify, interview, and feature Colbystudents, faculty, staff, and alumni to produce authentic contenthighlighting campus life, events, and College initiatives. Copywriting: Write clear, platform-native captions, scripts,headlines, and calls to action aligned with Colby’s brandtone. Standards & Compliance: Ensure all assets comply withColby’s brand, accessibility, editorial, privacy, copyright, andphoto-release standards. Special Projects: Manage the creation and distribution of theCommunications email newsletter and oversee student contentworkers. 2. Strategy & Platform Growth Strategy & Scheduling: Lead the strategy and maintain aconsistent posting schedule across key channels (Instagram, TikTok,LinkedIn, YouTube, X/Twitter, Facebook). Cross-Functional Alignment: Collaborate with the communicationsteam to align social strategy with broader strategicpriorities. Trend Adaptation: Monitor industry news, viral concepts, audiotrends, and platform updates to keep content relevant and test newformats/hooks. 3. Community, Analytics & Monitoring Audience Engagement: Actively engage with the community incomments and DMs to foster a strong digital presence. Analytics & Reporting: Use social listening and analyticssoftware to track key metrics (reach, engagement, conversions),optimize future performance, and provide regular campaignreporting. Crisis & Reputation Management: Monitor competitorstrategies and flag potential crisis, safety, or reputationalissues to leadership. Position Qualifications Required Experience: 2+ years of professional digital/social contentcreation experience for a brand, agency, publication, or creatoraccount (or an equivalent combination of education andexperience). Portfolio: A portfolio or reel demonstrating successfulshort-form video content and digital storytelling. Technical Skills: Proficiency in mobile/DSLR shooting and videoediting software (CapCut, Adobe Premiere, Final Cut Pro, orsimilar). Platform & Design Expertise: Deep understanding of currentsocial platforms, basic graphic design (Canva, Figma, Adobe Expressor other Adobe platforms), and copywriting. Analytics: Ability to interpret social metrics, perform sociallistening, and apply data insights to content strategy. Soft Skills & Collaboration: Excellent organizational,deadline-management, and cross-departmental collaboration skills,with a commitment to fostering an inclusive, diversecommunity. Preferred Experience in higher education, non-profit, or mission-drivenenvironments. Hands-on experience with social management software (e.g.,Brandwatch, Asana, Mailchimp). Knowledge of digital accessibility best practices (alt text,video captioning, color contrast). Experience covering live events under tight deadlines andsupporting paid social or student ambassador programs. Work Expectations Location: On-campus position requiring frequent physicalpresence to capture content and engage with the Colbycommunity. Schedule: Occasional evening and weekend hours required tocover campus events and time-sensitive news. Physical Requirements: Ability to transport and operatephotography, video, lighting, and audio equipment across variousindoor and outdoor campus environments. Travel: Minimal local or overnight travel as needed. Physical/Mental Demands The physical demands and work environment characteristics describedhere reflect what is typically needed to perform the essentialfunctions of this position and what may be experienced whilecarrying out those duties. Reasonable accommodations may be made toenable individuals with disabilities to perform the essentialfunctions. To perform this role effectively, an employee is expected tohandle employee information, documents, and sensitive matters withcare, professionalism, and respect for privacy. This position involves working with a variety of timelines,including some that require quick turnaround and responsiveness tourgent needs. In this role, the employee will interact with members of thepublic and others in a variety of situations and conversations.Presenting oneself in a professional, respectful, and thoughtfulmanner at all times is an important part of the role. This position includes regular movement throughout the officespaces, hallways, meeting rooms, and other campus locations. Daily work may involve extended use of a computer, includingkeyboard and mouse. Physical requirements differ by position. In general, mostroles involve lifting up to 10 pounds regularly, with somepositions requiring occasional lifting of up to 35 pounds or more,in more physically demanding roles, up to 50 pounds. Vision requirements for this position include the ability tosee clearly at close and far distances and to adjust focus asneeded. The work environment is dynamic and engaging, often involvingmultiple tasks and projects that require shifting focus and strongorganizational skills. The noise level is generally moderate; however, there may beoccasional moments of louder sounds depending on campusactivity. Colby College supports the Americans with Disabilities Act and iscommitted to providing reasonable accommodations to enableindividuals with disabilities to perform the essential functions ofthe position. #J-18808-Ljbffr Colby College