Sr. Marketing Operations Manager

Job Duties: Employ search marketing tactics, analyze web metrics, and develop recommendations to increase visibility to target markets. Build and maintain lead nurture efforts that deliver high quality marketing qualified leads that are ready to buy. Research conditions in our markets in order to gather information and insights that drive marketing strategy (Which leads turn into deals? What are the key buying indicators? What is the return on our marketing investments? etc.). Provide operational support to the marketing team, including our new verticals team. Build and optimize demand generation, nurture and marketing systems initiatives to help accelerate Pilot’s revenue trajectory. Effectively utilize Pilot’s marketing technology and provide strategic guidance to sales and marketing on programs, performance and anything revenue related. Help Pilot build a repeatable, scalable revenue generation machine. Analyze and monitor lead volume and quality. Maintain a healthy, functioning Marketo instance including: lead scoring, lifecycle automation, audience segments, nurture programs and integrations with other systems. Build chatbots, marketing campaigns, forms and other lead capture mechanisms. Full-time telecommuting is an option. Minimum Requirements: Master’s degree in Business Administration, Marketing, or a closely related field and one (1) year of experience in the job offered or in a related occupation. Special Skill Requirements: One (1) year of experience with each of the following: (1) Marketo; (2) Migration management; (3) Salesforce; (4) Managing and updating marketing tech stack; (5) Demandbase; (6) Lead data; and (7) Bizible/Marketo Measure. Full-time telecommuting is an option. About Pilot Pilot launched in 2017 to bring the back office into the modern era. Pilot provides small businesses with dedicated finance experts - which Pilot hires as full-time, U.S.-based employees - who learn the ins-and-outs of their business. Pilot integrates directly with the billing, banking, expense, and payroll systems customers already use. With a special blend of custom software and expert bookkeepers, Pilot delivers accurate, consistent bookkeeping and financial management and tax services that give entrepreneurs the freedom to focus on their business. Pilot has over 1,000 customers and has raised over $170 million in financing from Sequoia, Index Ventures, Stripe, Bezos Expeditions, and Whale Rock. Our investors also include a long list of world‑class entrepreneurs, including Patrick and John Collison, Drew Houston, and Diane Greene. Our most recent funding round doubled our valuation to $1.2 billion – Meet Fintech’s Newest Unicorn. Why Pilot? We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox). Flexible vacation/time‑off policy All federal holidays are observed Competitive benefits package including wellness benefits such as Spring Health, Headscape, One Medical, Aaptiv and Rightway Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks 401(k) plan The base pay range target for the role seniority described in this job description is $143,000.00 - $194,000.00 per annum & standard company benefits. Final offer amounts depend on multiple factors such as candidate experience and expertise, geographic location, total compensation, and market data. In addition to cash pay, full-time regular positions are eligible for equity, 401(k), health benefits, and other benefits; some of these benefits may be available for part-time or temporary positions. Pilot commits to provide a work environment free of discrimination and harassment, as well as equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. You may view all of Pilot’s recruiting notices here, including our EEO policy, recruitment agency policy, recruitment scam notice, and important E‑Verify information. You may view our job candidate privacy policy here. #J-18808-Ljbffr Pilot.com