Strategic Fundraising Communications Manager

Lead Fundraising Communications Messaging and Production Develop and execute integrated fundraising communications strategies in partnership with the Director of Development and Community Engagement, and work collaboratively with all staff to identify stories, projects, and impact narratives that will resonate with the community and donors. Collaborate with Development & Community Engagement staff to implement communications messaging, including written communications, visual tools and print collateral, digital touch points and website. Guide editorial direction and production timelines for: Print newsletters Monthly e-newsletters Operational fundraising campaigns Annual report Campaign materials and collateral Create, manage and maintain a comprehensive communications calendar and project timeline, to serve as the central coordination and reference tool for staff across departments. Land Project(s) Communications Management Serve as lead communications coordinator and project manager for the public facing elements of focused (4-18 month) land conservation campaigns. Working collaboratively with Development and Conservation staff, help implement campaign communications strategies and timelines to support fundraising and increase community awareness. Coordinate the development and production of project communications materials, including webpages, donation forms, maps, print collateral, mailings, digital content, and press materials. Help translate complex conservation projects into accessible, engaging narratives that inspire public understanding and donor support. Website & Digital Communications Management Guide the organization’s website communications strategy to ensure Greenbelt’s mission, conservation impact, and fundraising priorities are communicated clearly and effectively. Evaluate website content, structure, navigation, and messaging through the lens of audience engagement, donor experience, and organizational storytelling. Identify opportunities to improve how Greenbelt communicates our work, and make changes as needed. Lead website content organization, utilizing basic web editing skills or directing the website developer. Ensure website communications engage the public with Greenbelt’s mission. Fundraising and Communications Analysis Utilize the organization’s donor database and communications platforms to develop appropriate metrics to inform communication plans. Analyze communications and fundraising data to identify trends, opportunities, and areas for strategic improvement. #J-18808-Ljbffr Massachusetts Land Trust Coalition