Trade Marketing Manager

Location New York State - New Jersey, Hybrid position Reports to General Manager North America, dotted line Marketing Director DM Company Overview Our client is an Italian specialty food company bringing Italian culinary tradition to international markets. Serving both Foodservice and Retail channels, the company is seeking a Trade Marketing Manager to support its commercial and marketing activities across North America. Job Purpose The Trade Marketing Manager North America is responsible for developing and executing Trade Marketing activities across North America, ensuring effective implementation of the commercial and marketing strategy while coordinating events, sell-out initiatives, marketing materials and collaboration with Central Marketing, Sales and external partners. Key Responsibilities Develop and execute the annual Trade Marketing plan for North America. Manage trade spend with distributors: define at the start of each year, together with Sales, customers and brokers, the plan for trade shows, flyers, promotions and sales trainings with key distributors, and monitor execution and budget throughout the year. Plan and coordinate trade shows (example: Fancy Food Show), demos, in-store events, customer events and international events involving North American customers. Develop and execute sell-out initiatives across Foodservice and Retail channels. Manage Trade Marketing material requests from customers, distributors and Sales. Execute global marketing activations locally. Collect market insights and share them with Central Marketing. Manage the annual Trade Marketing budget. Key Relationships Marketing DM Finance DM Supply Chain DM External Marketing Agency Customers, Suppliers and Vendors Qualifications Bachelor's degree in Marketing, Business Administration, Economics or related field. Minimum 5 years of experience in Trade Marketing, Marketing Operations or Category Management. Experience managing events, budgets and external agencies. Knowledge of Foodservice and Retail channels. Availability to attend Trade Shows if required. Knowledge of Italian at a Native/Bilingual level is preferred. Advanced Excel and PowerPoint skills. Core Competencies Results orientation Project management Organization Problem solving Effective communication Negotiation Proactivity KPIs Delivery of the annual Trade Marketing plan #J-18808-Ljbffr