Technical Program Manager, Marketing Technology

Technical Program Manager, Marketing Technology About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems. About the Role As a Technical Program Manager for Marketing Technology, you will lead our Marketing Mix Modeling (MMM), incrementality testing, brand measurement, and marketing data infrastructure programs. You\'ll orchestrate complex, cross-functional initiatives spanning vendor partnerships, data infrastructure, experimentation design, and stakeholder alignment to build world-class marketing measurement capabilities for Anthropic\'s growth. You\'ll serve as the central coordinator between Data Science, Growth Marketing, Brand Marketing, Product, Engineering, Data Infrastructure, Privacy, Finance, and external partners including MMM vendors, media platform partners, and agencies. This role requires someone who can navigate technical complexity, drive alignment across diverse stakeholders, and translate between business strategy and technical execution across both performance and brand measurement. As the program lead for our measurement infrastructure, you\'ll be responsible for delivering our MMM proof-of-concept, establishing ongoing experimentation frameworks, designing and executing brand lift studies, leading the strategic assessment and migration of infrastructure, and building the operational foundations that enable data-driven marketing investment decisions at scale. You May Be a Good Fit If You: Have 7+ years of technical program management experience , with 3+ years in marketing measurement, analytics infrastructure, or data science programs Have a track record of successfully managing complex programs involving data science, marketing operations, engineering, agencies, and vendors Possess deep understanding of MMM, attribution, incrementality testing, brand lift studies, and experimentation design Have strong technical fluency with customer data platforms, marketing data sources, data warehouses, and analytics platforms Have experience evaluating and migrating between marketing technology platforms or data infrastructure systems Can engage with data scientists on regression analysis, causality, adstock modeling, and experimental design Understand CDP architecture including event collection, tag management, streaming delivery, reverse ETL, and privacy compliance Are familiar with privacy regulations (GDPR, CCPA) and data sovereignty requirements Have a track record of delivering 0-to-1 programs on aggressive timelines with high visibility Excel at translating technical concepts for varied audiences and can influence without authority Thrive in ambiguous situations, bringing structure to complex challenges with competing priorities and limited resources Have excellent written and verbal communication skills with executive presence and strong presentation abilities Are passionate about Anthropic\'s mission and interested in the challenges of bringing frontier AI capabilities to market Deadline to apply: None, applications will be received on a rolling basis. The annual compensation range for this role is listed below. Logistics Education requirements: We require at least a Bachelor\'s degree in a related field or equivalent experience. Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices. Visa sponsorship: We do sponsor visas. If we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this. We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. We think AI systems like the ones we\'re building have enormous social and ethical implications, and we strive to include a range of diverse perspectives on our team. Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from the anthopic.com email addresses. Legitimate recruiters will never ask for money, fees, or banking information before your first day. If you\'re ever unsure about a communication, don\'t click any links—visit anthopic.com/careers directly for confirmed position openings. Compensation $290,000 - $365,000 USD #J-18808-Ljbffr