VP of Marketing

Position Summary The Vice President of Marketing is an experienced and dynamic Vice President of Marketing to lead our brand strategy and digital marketing efforts. This is a senior leadership role reporting directly to the CMO, with significant influence over how Sun & Ski Sports shows up in the market — online and in stores. You’ll own the full marketing function, build and mentor a high‑performing team, and serve as the brand’s chief storyteller and digital growth driver. Essential Duties and Responsibilities The essential functions include, but are not limited to the following: Brand & Awareness Develop integrated marketing campaigns that drive brand awareness, customer acquisition, and seasonal relevance Lead creative strategy for campaigns, in‑store experiences, and content across print, digital, video, and social Champion a customer‑first approach that connects authentically with outdoor and sports enthusiasts Digital & eCommerce Own the digital marketing roadmap, including SEO/SEM, paid social, email and SMS, affiliate and YouTube Partner with eCommerce and technology teams to optimize the online shopping experience and drive revenue growth Leverage data and analytics to monitor performance, identify trends, and make informed decisions that improve conversion and retention Drive omnichannel strategies that create a seamless experience between digital and in‑store channels Retail Promotions & Merchandising Marketing Own and drive the annual retail promotional calendar, ensuring campaigns are planned, aligned, and executed flawlessly across all channels and store locations Partner with Merchandising and Buying teams to develop compelling seasonal and event‑based promotions that move inventory and drive traffic Coordinate timing and messaging of promotions across email, digital, social, in‑store signage, and circulars for a consistent customer experience Analyze promotional performance to refine future offers, discount strategies, and campaign timing Private Label Marketing Develop and lead the marketing strategy for Sun & Ski Sports' private label brands, positioning them as trusted, high‑value alternatives within their respective categories Partner with Buying and Product teams to shape go‑to‑market plans for new private label launches, including naming, packaging, messaging, and channel strategy Build brand equity for private label lines through targeted digital campaigns, in‑store placement, and content that highlights quality and value Track private label sales performance and customer perception, using insights to refine positioning and marketing investment Leadership & Operations Build, lead, and inspire a collaborative marketing team across brand, digital, and content functions Manage the marketing budget, allocating resources effectively to maximize ROI Collaborate cross‑functionally with Merchandising, Buying, Store Operations, and Technology teams Establish KPIs and reporting cadences to track marketing performance against business goals Minimum Qualifications 8–10 years of progressive marketing experience, with at least 3 years in a senior leadership role Proven track record driving brand growth and digital/eCommerce performance, preferably in retail, specialty retail, or consumer goods Deep expertise in digital marketing channels including paid search, paid social, email, SEO, and affiliate Strong brand instincts — you know how to build emotional resonance with a consumer audience Experience managing agencies, external partners, and cross‑functional internal teams Analytical mindset with fluency in marketing analytics tools (Google Analytics, Salesforce Marketing Cloud, or similar) Excellent communicator and presenter, comfortable engaging with executives and board‑level stakeholders Passion for the outdoors, sports, or active lifestyle is a strong plus #J-18808-Ljbffr