Brand & Social Content Coordinator

Description We’re hiring a Social Media & Influencer Coordinator to shape the day-to-day voice, look, and rhythm of milk + honey across Instagram, TikTok, Pinterest, and emerging platforms—and build a creator program that introduces our brand to new audiences. This is a hands-on role that blends strategy with execution. You’ll be in our locations capturing content, editing on your phone, engaging with our online community, analyzing performance, and building meaningful relationships with creators. Approximately 80% of the role focuses on social media and influencer marketing, while the remaining 20% supports local-market initiatives and field activations. Ultimately, you’ll help make milk + honey feel like a place people want to be—consistently, thoughtfully, and in a voice that sounds unmistakably like us, not like everyone else in wellness. Social Media Ownership — approx. 45% Strategy and planning Own the monthly social content calendar across Instagram, TikTok, and Pinterest, with supporting cadence for Facebook, YouTube Shorts, etc as channels grow Build calendars against quarterly content pillars aligned to brand campaigns, seasonal priorities, service launches, and location openings Balance the full brand ecosystem across the calendar: massage and skincare, salon and nails, community and events, retail and product, team and provider spotlights, and guest UGC Maintain a rolling four-week planned view and a two-week locked view; nothing posts unplanned without a reason Content production Shoot and edit native social content yourself — vertical video, stills, stories, behind-the-scenes — at locations and events Edit in-app and in lightweight tools (CapCut, Instagram and TikTok native, Lightroom mobile presets) to a consistent brand look Leverage AI tools to scale output, speed up production, and stay ahead of platform trends—all while maintaining the authentic milk + honey brand voice. Write captions, hooks, and on-screen copy in milk + honey voice; source and clear trending audio Appear on camera or direct on-camera talent — providers, team members, creators — as the content requires Maintain organized, tagged source-asset libraries so photography and video are findable and reusable by the email, web, and paid teams Publishing and cadence Own consistent output: five to seven in-feed, Reels, or TikTok posts per week, daily stories, plus reshares and community engagement Schedule, publish, and QA all organic posts through our social management platform; verify links, tags, geotags, alt text, and UTM parameters before anything goes live Maintain accurate location tags, bios, link-in-bio destinations, and pinned content across the account Community management Monitor and respond to comments, DMs, mentions, and tags within a defined response window on every platform Triage guest issues and complaints to the correct owner — location General Manager, guest experience, medical — using a documented escalation path; never resolve clinical questions in a comment thread Grow following and engagement through proactive outbound engagement with local businesses, guests, creators, and neighborhood accounts — not only inbound reply Flag emerging issues, PR risks, and negative sentiment patterns to leadership same-day Listening, trends, and competitive intelligence Monitor platform trends, formats, and audio daily; translate what's working into on-brand executions rather than copying #J-18808-Ljbffr Milkandhoneyspa