Event Strategy Manager (Denver/Cedar Rapids/Philadelphia) - Hybrid

Event Strategy Manager (Denver/Cedar Rapids/Philadelphia) - Hybrid Full Time Sales and Marketing United States Seeking an Event Strategy Manager to own and drive the event channel as a strategic growth lever for our core lines of business – Retirement, Life, Annuities and Employee Benefits. This is not an event planning or logistics role – it is a strategy, planning and activation role. This position sits at the intersection of sales and marketing to build a purposeful, insight-driven event calendar that deepens relationships with plan sponsors, financial advisors and other B2B intermediary audiences and advances Transamerica’s position in the businesses we operate in. Responsibilities Build and maintain an annual event calendar aligned to business goals, sales cycles and key market moments – including industry conferences, advisor forums, consultant roundtables and internal sales enablement gatherings. Lead the prioritization process across competing event opportunities, applying a clear framework for evaluating ROI, audience quality competitive presence and strategic fit. Serve as the primary liaison between sales and marketing partners to ensure the event strategy reflects business priorities. Facilitate planning conversations with senior stakeholders to align on event objectives, target audiences, messaging themes, and success metrics before any activation begins. Partner with brand and creative teams to ensure Transamerica’s presence and narrative at events is consistent, differentiated and market relevant. Define activation strategies for each event, including pre-event engagement plans, at-event experiences and post-event follow-ups. Define KPIs for event investments and establish consistent measurement practices across events. Analyze and present performance to senior leadership on a regular cadence, with clear recommendations for reallocation or investment. Maintain a strong understanding of the Retirement and Financial industry landscape – including key trade associations and advisor networks. Qualifications Bachelor’s degree or equivalent work experience Seven years of experience in B2B marketing, sales‑enablement or strategy roles, with demonstrated experience developing event or field marketing strategies (not event operations) Deep familiarity with the retirement, life insurance and/or financial services industries Proven ability to build cross‑functional alignment and senior level stakeholders Ability to manage multiple priorities and a complex calendar in a fast‑moving environment Solid knowledge of marketing methods and principles Excellent organizational, presentation and communication skills. Comfortable facilitating conversations with sales leadership, executives and external partners Analytical ability with working knowledge of marketing financials Proficient computer skills with Microsoft Office Suite Preferred Qualifications Familiarity with Salesforce and WorkFront Existing relationships within the retirement industry, advisor or life insurance ecosystem Working Conditions Hybrid office environment: 3 days in office (Cedar Rapids, IA/Denver, CO/Philadelphia, PA) Travel expectation: ~25% to attend events Compensation The Salary for this position generally ranges between $100,000 - $120,000 annually. Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. #J-18808-Ljbffr