Marketing Operations Analyst

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Marketing Operations Analyst

The Marketing Operations Analyst is the data and systems backbone of our go-to-market organization. Working in close partnership with the Marketing Operations Manager, this role helps ensure that HubSpot runs with precision, reporting is trusted, and data remains clean, governed, and useful. We are looking for a thoughtful, hands-on operator who can bring order to complexity and turn day-to-day execution into a stronger foundation for growth.

This role sits at the center of marketing, sales, business development, and finance. The Marketing Operations Analyst will strengthen lead flow integrity, improve campaign and event measurement, and build dashboards and reporting that support clear decisions tied to revenue outcomes. It is a role for someone who values both rigor and practicality: a person who can manage the details, uphold standards, and also see the larger story the data is trying to tell.

Key Responsibilities:

• HubSpot operations & governance
• In partnership with the Marketing Operations Manager, serve as the day-to-day operator for HubSpot workflows and data hygiene practices (list building, segmentation, imports/exports, property usage, lifecycle stage governance, campaign association).
• Maintain and operationalize standards for naming conventions, list logic, UTM/source tracking alignment, and campaign tracking discipline.
• Support lead capture and handoff quality (field mapping, form logic, contact/company association, deduplication practices, and routing to Sales/BD).

• Data integrity & database management
• Identify, diagnose, and resolve data quality issues: duplicates, missing fields, inconsistent values, broken associations, and source attribution gaps.
• Execute structured cleanup projects (e.g., standardizing firm/company records, aligning parent/child entities, normalizing practice area tags, cleaning event lists, etc.).
• Build repeatable quality checks (weekly/monthly audits) and document SOPs for ongoing stewardship.
• Maintain a data governance runbook that prevents regression (field standards, acceptable values, ownership, and QA routines).

• Reporting, dashboards, & revenue analytics
• Build and maintain dashboards for funnel/lead flow, campaign performance, event outcomes, pipeline influence, and database health.
• Deliver recurring reporting (monthly/quarterly) and ad-hoc analysis to Marketing leadership and Revenue leadership.
• Partner with Finance on performance and ROI measurement for marketing programs and events, including spend-to-impact reporting inputs, pacing visibility, and variance explanations.
• Track and report on KPIs including: lead volume/quality, lifecycle conversion rates, email performance, landing page conversions, event pipeline influence, attribution/source performance, and database growth/health.
• Improve consistency of definitions across teams (lifecycle stages, attribution/source rules, campaign association standards) so reporting is trusted and repeatable.

• Campaign & event operations enablement
• Provide operational support for campaigns (segmentation logic, suppression strategy, QA, scheduling support, and post-campaign reporting).
• Support events from a systems/data perspective: registration and attendee data management, imports/exports, follow-up segmentation, and post-event ROI/pipeline influence reporting.

• Cross-functional enablement (revenue organization)
• Partner closely with Sales/BD and Finance stakeholders to align on data definitions, handoff fields, reporting requirements, and pipeline influence measurement.
• Act as the internal point person for HubSpot/reporting/data issues — triage requests, resolve quickly, document fixes, and update SOPs.
• Support the Marketing Operations Manager in implementing and enforcing operating rhythms (intake/prioritization, SLAs, governance standards, documentation).

• Secondary responsibilities (as needed)
• Provide revenue-facing data operations support that improves execution quality (e.g., intake and normalization of conference/contact datasets, de-duplication and enrichment support, segmentation preparation for outreach, and data QA prior to launches).
• Support tooling/process improvements (automation, integrations where applicable, SOPs, and lightweight end-user training related to data hygiene and reporting discipline).

Qualifications and Experience

The essential qualifications include but are not limited to the following.

• 5+ years in a data/operations role (marketing ops, CRM operations, revenue ops support, analytics, or similar).
• Advanced Excel skills (pivots, lookup functions, conditional logic, data validation; comfort with large datasets).
• Demonstrated hands-on experience with CRM/marketing automation operations (HubSpot strongly preferred).
• Proven track record of diagnosing and fixing messy data (dedupe, missing values, inconsistent fields, broken associations, attribution/source gaps).
• Strong operational discipline: documentation, SOPs, repeatable audits; able to execute within governance standards set by the Marketing Operations Manager.
• Comfortable partnering with Finance on performance/ROI reporting inputs and analysis.
• Clear communicator who can translate business needs into clean operational execution and repeatable reporting.

• Preferred qualifications
• SQL experience or training; ability to reason across datasets and validate outputs.
• Experience with automation tools (workflow automation) and dashboarding/BI tools (Power BI or similar).
• Experience supporting campaign and event operations in a B2B environment.
• Familiarity with attribution/source tracking concepts and pipeline influence reporting.

Travel may be required from time to time

Why You'll Love Working at Angeion

We care deeply about our people and offer a comprehensive benefits package, including:

• Medical & Dental Insurance
• Employer-Paid Vision
• Employer-Paid Short & Long-Term Disability
• Group Life Insurance
• 401(k) Offerings
• Employee Assistance Program (EAP)

Time Off & Holidays:

• 120 Hours of Paid Time Off (PTO)
• 48 Hours of Sick Time (state dependent)
• 3 Floating Holidays
• 10 Paid Company Holidays:
• New Year's Day
• Memorial Day
• Independence Day
• Labor Day
• Thanksgiving Day
• Day After Thanksgiving
• Christmas Eve
• Christmas Day
• New Year's Eve

Ready to make your mark in a company that values growth, innovation, and people?

Join us at Angeion Group—where your work truly matters.