Senior Manager, Marketing Business Partner

Senior Manager, Marketing Business Partner

About Horizon Group Holding: Founded in 1987 and headquartered in Newark, Delaware, Horizon provides essential heating, air conditioning, plumbing, and electrical services to residential customers. The Company currently operates in seven Metropolitan Statistical Areas throughout the eastern United States and Texas: Philadelphia, New York, Atlanta, Baltimore, DC, Hartford, Jacksonville, West Palm Beach and Houston. Horizon supports strong local brands with high quality, centralized marketing, customer care, and procurement functions to deliver "best-in-class" service. Over the Company's 30+ year history, the Horizon team has successfully developed a strong brand and operations model to better serve customers.

Position Overview: The Senior Manager, Marketing Business Partner is the primary connection point between our centralized marketing team and the General Managers who operate our home services locations. This individual owns the marketing relationship for approximately 6-7 locations across one geographic regions, ensuring GMs have clear visibility into their marketing investment and that field-level intelligence flows back to central marketing in a structured, actionable way.

This is not a traditional analyst role. It requires equal parts analytical capability, business judgment, and relationship management. The right candidate will be comfortable presenting performance data to a P&L-owning GM one day and briefing the marketing leadership on competitive market shifts the next. They will manage competing demands across multiple markets, drive engagement with GMs who may not seek out the relationship, and serve as a credible voice for both sides of the marketing equation.

Primary Responsibilities

GM Partnership and Communication

• Serve as the dedicated marketing point of contact for all General Managers within assigned regions
• Lead monthly performance reviews with each GM, translating marketing data into clear business narratives tied to board fill and revenue goals
• Plan, prepare, and present quarterly business reviews covering spend allocation, channel performance, competitive context, and the forward marketing plan
• Build productive working relationships with all assigned GMs, including those who are not proactively engaged in the marketing relationship
• Manage GM requests and questions within defined response standards, coordinating with channel specialists as needed
• Attend Integrated Business Planning (IBP) meetings to ensure marketing priorities are aligned with operational plans and upcoming business needs across assigned regions

Performance Reporting and Spend Transparency

• Own the GM-facing reporting layer, converting automated dashboard data into location-specific performance narratives
• Track and present the full performance scorecard by location: spend, CPL, CPCS (cost per call scheduled), booking rate, cancel rate, revenue, AOV, and ROAS for lead-driving channels; reach, impressions, and CPM for upper funnel tactics
• Monitor performance across assigned locations, flagging anomalies and presenting recommended actions to channel leads or marketing leadership
• Connect marketing activity to revenue outcomes at the location level, building a clear and consistent ROI narrative for each GM

Market Intelligence and Field Insights

• Maintain a structured process for capturing competitive activity, local demand signals, and service line capacity across all assigned locations
• Produce a regular field intelligence brief for the central marketing team, summarizing market conditions and surfacing strategic implications
• Identify insights from individual markets that are applicable across the broader portfolio and present them in internal planning sessions
• Represent the GM perspective in central marketing strategy discussions, grounding decisions in field reality

Cross-Functional Collaboration

• Collaborate with Data and Analytics to shape the GM-facing reporting experience as the data infrastructure matures
• Work with paid search, social, and traditional media channel managers to maintain a current view of campaign activity by market
• Engage Creative and Branding when GM conversations surface questions about messaging effectiveness or offer relevance
• Partner with Marketing leadership on QBR framework development, cadence management, and continuous improvement of the GM engagement model

Qualifications

Required

• 5 or more years of experience in marketing analytics, client services, account management, or a comparable role that combines data analysis with stakeholder communication
• Demonstrated ability to translate marketing performance data into clear business narratives for non-marketing audiences
• Experience managing multiple senior stakeholder relationships simultaneously, with a track record of driving engagement through influence rather than authority
• Working knowledge of performance marketing channels including paid search, paid social, and traditional media
• Strong presentation and communication skills, written and verbal, with experience presenting to senior business leaders
• Proficiency with marketing analytics platforms and dashboard tools

Preferred

• Experience in home services, multi-location services, or franchise marketing environments
• Familiarity with lead generation models and board fill or capacity utilization metrics
• Background working within or alongside a centralized marketing function serving distributed field operations
• Experience developing or contributing to QBR or business review frameworks