Creative Lead

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process. Professional Irvington, NJ, US General Description The creative lead is responsible for managing and developing marketing and branding materials across Richards’ four product lines. Responsibilities Design and maintain all print and digital marketing materials including catalogs, product guides, product data sheets, flyers, and PowerPoint presentations Design and maintain product installation instructions Interface with engineering to obtain accurate and illustrative sales models to use for instructions Manage instruction sheet lifecycle using document management workflow tool Collaborate with product owners, sales persons and product engineers to develop effective and accurate content Continuously maintain and enhance company website Update content including relevant marketing materials Direct third-party web developer to create simple and effective user experience Guide overall brand and marketing style Review and assess marketing programs to ensure adherence to overall company branding Manage and distribute branding guidelines where applicable Create and execute plan for trade shows and conventions Create project plan including dates and deadlines, tasks and responsibilities Lead design, development, and implementation of graphics and layout of display booth Coordinate logistics and ensure vendor timeliness and quality Oversee production of booth and installation of graphics Attend trade show to oversee logistics and assist sales team with booth operations Ensure spend is within allotted budget Manage and collaborate with external vendors including print shops, promotional item vendors and videographers/photographers Create and oversee marketing email campaigns in constant contact to communicate with sales representatives and customers Assist Richards stakeholders in the creation of creative materials for in-house programs and initiatives (e.g., safety, quality assurance) Oversee film and photography Plan, film, and edit product installation “YouTube” videos Oversee product photography and editing as needed to produce high-quality visuals Manage inventory and budget of promotional items BA in Design, Visual Arts, or relevant fields Experience 3 years in design, marketing or creative field preferred Required Skills Proficiency in Adobe creative suite including InDesign, Photoshop and Illustrator Strong communications and writing Strong project and task management Microsoft Office (strong PowerPoint and Word with basic Excel knowledge) #J-18808-Ljbffr