Paid Social User Acquisition Lead
$120k - $145kFull-time
Underdog
At Underdog, we make sports more fun.
Our thesis is simple: build the best products and we’ll build the biggest company in the space, because there’s so much more to be built for sports fans. We’re just over five years in, and we’re one of the fastest-growing sports companies ever, most recently valued at $1.3B . And it’s still the early days.
We’ve built and scaled multiple games and products across fantasy sports, sports betting, and prediction markets, all united in one seamless, simple, easy to use, intuitive and fun app.
Underdog isn’t for everyone. One of our core values is give a sh*t. The people who win here are the ones who care, push, and perform. If that’s you, come join us.
Winning as an Underdog is more fun.
About the role
- Own strategy, execution, pacing, and optimization across paid social channels.
- Serve as Underdog's in-house expert on performance social, with deep expertise in Meta's advertising ecosystem and a strong understanding of how to unlock incremental scale on TikTok .
- Develop and execute a testing roadmap across audience strategy, bidding, campaign structure, creative, and measurement to continuously improve efficiency and identify new growth opportunities.
- Partner closely with TikTok and Meta account teams to influence product roadmaps, gain early access to beta features, and ensure we're leveraging platform capabilities to their fullest.
- Translate MMP and backend performance data into clear insights, budget recommendations, and executive-ready reporting.
- Work closely with Analytics and Data Science to validate attribution, forecast accurately, and optimize toward KPIs.
- Partner with Creative to develop channel-specific creative strategies, establish a rapid feedback loop, and continuously improve performance through testing and iteration.
- Monitor competitive advertising, creative trends, platform updates, and emerging consumer behaviors to identify new opportunities for growth.
Who you are
- 5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer app.
- Deep expertise managing large-scale acquisition programs across Meta , with meaningful experience scaling TikTok . Experience with Snapchat is a plus.
- Proven track record of unlocking new growth on TikTok through creative experimentation, audience strategy, platform partnerships, and rigorous testing—not simply maintaining existing spend.
- Strong understanding of Meta's optimization ecosystem, including campaign structure, bidding strategies, audience segmentation, conversion optimization, and creative best practices.
- Exceptional experience with mobile measurement platforms (Adjust, AppsFlyer, or Singular) , including attribution validation and performance analysis.
- Highly analytical, with the ability to synthesize complex performance data into clear recommendations and actionable business insights.
- Experience partnering closely with Creative teams to inform creative strategy and establish high-velocity testing programs.
- Demonstrated success designing and owning a structured experimentation roadmap across channels, creative, audiences, and platform capabilities.
- Experience in gaming, fintech, sports betting, or another high-growth consumer app environment.
- Comfortable managing and developing team members while maintaining a high bar for execution.
Even better if you have
- Built or significantly scaled TikTok into a major acquisition channel from an early stage.
- Experience implementing AI-driven workflows or automation to improve UA efficiency and creative testing.
- Familiarity with SQL or BI tools (Sigma, Looker, Tableau) .
Our target starting base salary range for this position is between $120,000 and $145,000 , plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.
What we can offer you
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- Home office stipend
- A connected virtual first culture with a highly engaged distributed workforce
- 5% 401k match , FSA, company paid health, dental, vision plan options for employees and dependents
We're a remote-first company and value in-person connection. That said, we expect everyone to gather 2-3 times per year for team and company offsites, trainings, and more.
Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.
Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the Paid Social User Acquisition Lead in Remote vacancy
$120k - $145k
...Own strategy, execution, pacing, and optimization across paid social channels. Serve as Underdog's in-house expert on performance... ...opportunities for growth. Who you are ~5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer...SuggestedFull timeRemote workHome officeFlexible hoursUnderdog
Remote24 days ago$120k - $145k
...Own strategy, execution, pacing, and optimization across paid social channels. Serve as Underdog's in-house expert on performance... ...opportunities for growth. Who you are ~5+ years of hands-on user acquisition experience with a strong focus on paid social for a consumer...SuggestedFull timeRemote workHome officeFlexible hoursUnderdog
Remote24 days ago$85k - $100k
...About Us We are Assembly, a leading global omnichannel media agency that... ...action, we lead the way in social and environmental impact within the... ...Social Media Supervisor to lead user acquisition and brand awareness efforts across paid social platforms. This role will...SuggestedWork at officeRemote workWorldwideFlexible hoursAssembly Global
New York, NY4 days ago- ...We can only consider candidates based in the US who are able to work continental US based hours. The Role: As a Senior Paid Social Lead , you are naturally a consultant and leader. You test before you have an opinion. When a platform ships a new feature, an algorithm...SuggestedFull timeWork at officeRemote workShift work
Seer Interactive
Remote5 days ago - BarkleyOKRP in the United States is seeking a Supervisor, Paid Social Media to lead strategy, buy optimization, and reporting across Facebook/Instagram, TikTok, Snapchat, Pinterest, and LinkedIn. This full-time, hybrid role supports clients from Kansas City, MO to Denver...SuggestedFull timeRemote work
- Directive Consulting is a leading B2B marketing agency. We seek an Associate Director of Paid Social to join our Communications team and lead a pod of social strategists, driving growth for enterprise clients. You will shape strategy, ensure best practices, and mentor...Remote job
- ...based B2B marketing agency driving growth across Performance, Communications, and Commerce divisions. The Associate Director of Paid Social leads a team of social strategists, shapes client strategies, and champions our DiscoverabilityOS methodology to deliver measurable...Remote job
- iRESTORE is seeking a Senior Manager, Paid Social to lead strategy, execution, and performance planning across Meta, TikTok, Google, YouTube, and emerging platforms. You will drive performance with a highly analytical, hands-on approach and partner with Creative, Growth...Remote job
- A marketing firm is seeking a Senior Paid Media Strategist to enhance customer acquisition through effective campaign management. This remote role demands over 5 years of experience in paid social and search campaigns, focusing on performance optimization and budget management...Remote job
- Verizon Communications in New York/New Jersey is seeking a Senior Digital Media Strategist for paid social. You will lead paid social strategy, execution, and optimization across inventory types to meet brand and business goals. Hybrid in-office and remote work will apply...Work at officeRemote work
- ...accounts. The ideal candidate will have over 4 years of experience in a digital marketing agency, specializing in Google Ads and paid social platforms. You will be responsible for end-to-end campaign strategy, including ad copywriting and performance optimization. This...Remote jobFlexible hours
- Carnegie is seeking a Social Media Specialist to manage paid social campaigns for its higher education clients. You’ll create accounts, set up campaigns, optimize performance, and provide guidance to Social Media Associates. You will analyze campaign data, generate monthly...Remote job
- Directive Consulting seeks an Associate Director of Paid Social to lead a fast-growing Communications team. You will guide a pod of up to 8 Social Media Strategists, set client engagement goals, and ensure adherence to our Social Advertising methodology across LinkedIn,...Remote job
- A leading educational technology company is looking for a Demand Generation Strategist specializing in paid social media to manage and optimize global social media campaigns. This role involves collaboration with cross-functional teams to enhance engagement and generate...Remote job
- Monks is seeking a Senior Account Manager - Paid Social to lead strategy and execution for B2C clients across Meta and TikTok. You will own client relationships, drive ROI, and push the envelope with testing and industry insights within a fast-growing digital agency. You...Remote job
- Forbes Advisor is seeking a Paid Social Lead to drive performance across Health, Insurance, and Financial Services verticals. This remote-capable role demands strong leadership, strategic thinking, and a track record of profitable social campaigns. You will mentor a team...Remote job
- Real Chemistry is seeking an Associate Director of Paid Social to join our expanding Media Activation team. The role leads campaign strategy, planning, execution and management while coaching Managers and Associates across accounts. It demands independent work, strong communication...Remote job
- Real Chemistry is seeking an Associate Director, Paid Social to join our growing Media Activation team. The role involves leading campaign strategy, planning, execution, and management while coaching a team of Managers and Associates. You’ll serve as the primary point...Remote job
$128 per hour
...About the Role Maleda Tech is hiring a Lead Analyst, Paid Social to serve as the measurement and analytical engine behind a leading consumer brand's paid social media investments — spanning brand, mid-funnel consideration, and performance campaigns across platforms...Full timeContract workTemporary workRemote workMaleda Tech
Remote4 days ago- Overview We’re looking to add an experienced social media manager and trainer to our team. This role covers both paid and organic, across social media channels. You’ll be... ...practices across channels. You’ll also be our lead social media trainer. In this capacity you’ll be...Remote workWork from home
- Wpromote is seeking an Associate Director, Paid Social to lead hands-on strategy and tactical work across client accounts. You will coach junior team members, conduct audits, and ensure quality across campaigns while integrating paid social with broader media planning....Remote job
- Huzzle is seeking a Senior Paid Social Media Buyer to manage and optimize high-value Meta ad campaigns for insulation businesses. This role... ...enhance client relationships, and develop high-converting ad creatives aimed at improving lead generation. #J-18808-Ljbffr HuzzleRemote job
- Huzzle.com is looking for a Senior Paid Social Media Buyer to manage ad performance for insulation businesses. You will oversee Meta ad campaigns, maintain client relationships, and scale effective strategies. The ideal candidate will have proven experience with significant...Remote job
$70k - $90k
...closets and brands’ inventory. Users can easily tap into shared... ...categories. We’re looking for a Social Media Coordinator to support and... ...closely with the Marketing Lead to bring ideas to life. This role... ..., Vision) Take what you need paid time off Professional coaching...Flexible hoursPickle
New York, NY3 days ago- ...bring their ideas to life in 3D. As the Social Media Lead, you will spearhead Luma’s community and... ...Focuson building what will matter to users and the product. Beresourcefulat finding... ..., house cleaner and phone. Unlimited paid time off with 12 days minimum....Work from home
Virtual Producer
Palo Alto, CA3 days ago - ...The Opportunity: You'll own paid media and channel strategy for... ...and driving efficient customer acquisition. You'll work closely with Product... ...and Product to establish user acquisition targets and growth... ...while cutting underperformers. Lead the continuous testing and iteration...Shift work
Dave
Remote3 days ago - Ruby Labs is seeking a highly systematic Head of User Acquisition to own and scale paid acquisition for our core D2C subscription products. You’ll build... ...ROI traffic operation, define strategy, manage budgets, lead a UA team, and drive predictable performance across Meta...Remote job
$39.16 - $60.42 per hour
...Job Description: The Social Work Care Manager I... ...Quality & Compliance: Leads improvement initiatives... ...process accessible to all users. If you would like to contact... ...yourself to our Talent Acquisition team and we will get in... ...front tuition coverage paid directly to the...Hourly payPart timeRemote workShift workIntermountain Health
Billings, MT22 hours ago- Ignite Visibility is seeking a highly skilled full-time Paid Social Media Manager to join a fast-growing, fully remote agency based in San Diego. You will lead medium to enterprise, franchise, and multi-location campaigns, manage high-value initiatives, and guide a team...Remote jobFull time
- Ignite Visibility, a fully remote digital marketing agency, is seeking a skilled Paid Social Media Manager to lead six to eight client campaigns with budgets from $20k+. You will guide media strategy, measurement, and reporting while mentoring a team of Paid Media professionals...Remote job
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Paid Social User Acquisition Lead. Be the first to apply!
