E-commerce Marketing & Content Specialist

Job Description

Make the content that grows a fast-growing company.

Raven Rocks Precision has grown fast on rare products and great prices. What we haven't had is someone who owns our marketing full time. That's this job.

You'll work closely with our team to develop a marketing plan that increases inventory turnover, and you'll make much of the content yourself: social posts, short videos, product photos, emails and website copy. You'll also support our SEO effort by putting the SEO plan into action on the site. You'll be the voice of our brand with customers on social media, and you'll run content from idea to published post without waiting for a plan from us. If you want your work to show up directly in a company's growth, and to grow with it, read on.

Pay: $70,000 to $85,000 per year, based on experience

Schedule: Full-time, in person at our Stafford County warehouse

Benefits: Health, dental and vision insurance, 401(k) with company match, paid time off and holidays

Reports to: Co-owner and COO

Target start: As soon as possible

ABOUT US

Raven Rocks Precision is a family-owned online retailer and wholesale distributor of reloading components, including bullets, brass, primers, and powder, based in Stafford County, Virginia. Since 2022 we've built direct relationships with manufacturers to bring customers Rare Finds and Remarkable Savings. We are the only Nosler OEM Master Distributor east of the Rockies, and we import specialty brands such as Woodleigh and CAMPRO.

WHY THIS ROLE IS DIFFERENT

• You make it, not just plan it. This is a new seat. The plan, the calendar and the content are yours to shape, and you'll see them go live every week.

• A direct line to the owners. You'll join our weekly team meeting, help set quarterly goals and work directly with the owners. Good ideas get decided in days, not months.

• Stories that never run out. Our inventory changes every week, with rare finds, factory deals and premium lines from manufacturers we work with directly. There's always something new to launch.

• Organic growth is the whole game. Most paid ad platforms don't allow ammunition components, so our growth comes from email, content, social and search. If you love proving what organic marketing can do, this is the place.

• Your results show up in sales. Success is measured in inventory turnover, revenue, list growth and traffic, not likes. Every month you'll present your results and your next plan.

• Room to grow with us. As the business grows, this seat grows with it, through wholesale marketing, new channels, and more hands on the team. Bring us a special project and the case for it, and you can lead it.

WHAT YOU'LL OWN

• The marketing plan: work with the owners, our merchandising expert and our warehouse team to build a plan that moves inventory faster, then run it week by week across email, social media and the website.

• Social media: be our voice with customers. Plan and post daily, answer comments and messages, start conversations with shooters and reloaders, and turn their questions into content.

• Video and content production: come up with the ideas, shoot short videos in our warehouse and product photos in our lightbox, direct the editing, and get them posted on our site and channels on a regular schedule, start to finish.

• Copywriting: emails, social posts, product and category descriptions, buying guides and landing pages, written clearly and accurately.

• Email in Klaviyo: campaigns, segments and automated flows, up to 7 sends a week.

• Campaigns with merchandising: our merchandising expert decides what we sell and when, and you decide how we sell it. Together you'll build campaigns for new arrivals, closeouts and sale events.

• Directing our marketing assistant: a member of our team based in the Philippines who edits video, builds emails and prepares social content from your briefs. You set the work, review it and keep it on schedule.

• SEO execution: put our SEO plan live on the site, including page copy, internal links and Yoast optimization, working with our SEO specialist and tracking results in Google Search Console and GA4.

• Content from our experts: a monthly session with our co-owner and product expert, turned into emails, posts, videos and articles.

YOUR FIRST 90 DAYS

• Days 1 to 30: learn our products, customers and tools; audit our social, email and website content; take over product photos and video.

• Days 31 to 60: present your first monthly marketing plan with inventory turnover targets, run the weekly calendar, and set a working rhythm with our marketing assistant.

• Days 61 to 90: present your first monthly results with the next plan, build your first automated email flows, and get the first round of SEO updates live with our specialist.

WHAT YOU BRING

• 3+ years in e-commerce marketing, digital marketing or content marketing, with results you can show in numbers: sales, audience growth, email revenue, traffic or conversion.

• A portfolio of content you made yourself: social posts, short-form video, product photos and copy.

• A track record of running content end to end on your own: you bring the plan, keep a regular posting schedule, and show results in engagement and sales.

• Strong, accurate writing for email, social and the web.

• Email marketing in Klaviyo or a similar platform, including segments and automated flows.

• Experience planning and running a content calendar across email, social and web.

• Experience directing an assistant, editor or junior team member, including remotely.

• Working knowledge of SEO, or the drive to learn it from our specialist: on-page basics, Search Console and GA4.

• Comfort working in WordPress/WooCommerce or a similar e-commerce platform.

• An owner's mindset: you set the plan, track the numbers, and don't wait to be told.

• Ability to work on site at our Stafford County warehouse.

USEFUL, BUT NOT EXPECTED

• Hands-on SEO experience: keyword research, category page optimization or technical SEO.

• Marketing in a category where paid ads are restricted, such as firearms, ammunition, alcohol, or supplements.

• Experience improving visibility in AI search tools, such as ChatGPT and Google's AI Overviews.

• Knowledge of shooting, hunting or reloading. Many strong candidates for this role will be new to the shooting world, and we'll teach you the products.

WHAT WE OFFER

• Health, dental and vision insurance

• Paid time off and holidays

• 401(k) with company match

• A direct line to the owners and a voice in quarterly planning

• Freedom to pitch and lead special projects that grow the business

HOW TO APPLY

Apply here on LinkedIn. Then email 2 to 3 examples of content or campaigns you made, such as social posts, short videos, an email program or a content project, with the results they drove, to View email address on ziprecruiter.com with the subject "Marketing Application". Links to work samples are welcome.

Raven Rocks Precision is an equal opportunity employer. We welcome applicants of every background and experience level.