Brand Designer, Iconography & Illustration - Instagram Brand Studio

Instagram is seeking a designer to lead our icon and illustration programs. You'll own the holistic icon system and illustration style that billions of users interact with daily — creating new artwork, maintaining and refreshing our asset libraries, designing brand logos, and delivering guidance to cross-functional partners. You're a conceptual thinker who communicates big ideas in small spaces. You have a clear, informed perspective on iconography and illustration, and it shows in your work. You think systematically about how a brand icon system holds together — from the grid and stroke weight to the personality and meaning of each symbol. You will work independently but also collaborate closely with product designers, engineers, marketing, and product staff, providing art direction to other artists and designers.

Brand Designer, Iconography & Illustration - Instagram Brand Studio Responsibilities:

• Lead and maintain Instagram's iconography system — developing new icons, refreshing existing ones, and ensuring consistency across the full library
• Drive Instagram's Illustration and Iconography Intake program — fielding requests from cross-functional partners, prioritizing work, and delivering high-quality assets on schedule
• Define and evolve icon and illustration style guidelines, ensuring they align with Instagram's broader brand identity system
• Concept, iterate, polish, and deliver final icon and illustration assets in production-ready formats (Figma, SVG, Adobe Illustrator — live-stroke and expanded versions)
• Partner with product design and engineering teams to ship icons and illustrations in the product, ensuring assets work at all sizes and contexts
• Present design rationale and system-level decisions to stakeholders, building alignment and defending craft standards
• Identify opportunities to innovate on the icon/illustration system — improving efficiency, introducing new styles, or leveraging AI to accelerate production
• Provide art direction and mentorship to other illustrators and designers contributing to the icon system

Minimum Qualifications:

• 8+ years of experience in iconography, illustration, or visual design with a focus on systematic icon/illustration programs
• A portfolio showcasing high-quality icon systems, illustration work, and brand visual assets — demonstrating both systematic thinking and individual craft quality
• Proficiency in Adobe Illustrator, Figma, and vector-based design workflows
• Experience defining and scaling icon or illustration systems across large product ecosystems with multiple surfaces
• Demonstrated ability to work independently, manage multiple concurrent requests, and deliver production-ready assets with clean file organization
• Strong understanding of designing for constrained, space-limited product environments across platforms (iOS, Android, web)
• Experience presenting work clearly to stakeholders, inviting feedback, and iterating efficiently

Preferred Qualifications:

• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with accessibility standards for iconography (sizing, contrast, and labeling)
• Experience delivering high-volume icon libraries for software products at scale
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Knowledge of UX/UI design principles and how iconography integrates with product design systems
• Experience with animation or motion design for icons (Lottie, SVG animation, After Effects)

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at View email address on workus.org.

$149,000/year to $209,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.