Digital PR Specialist

About the Role Our client, a forward-thinking media and PR firm, is seeking a creative and results-driven Digital PR Specialist to join their team in Welkom, Free State . This role is integral to enhancing our client's online presence and reputation through strategic digital public relations efforts. The ideal candidate will have a strong grasp of SEO, content marketing, social media, and influencer outreach, coupled with a passion for innovative PR campaigns. You will be responsible for developing and executing digital PR strategies that drive brand awareness, generate high-quality backlinks, and improve search engine rankings. This position offers a dynamic blend of creativity and analytical thinking, based in Welkom, Free State , with a hybrid work arrangement that balances office collaboration with remote flexibility. We are looking for a proactive individual who can leverage digital channels to tell compelling stories and connect with target audiences. This role is perfect for someone looking to make a significant impact in the digital PR space within a supportive team environment. Key Responsibilities Develop and implement innovative digital PR strategies to enhance online visibility and brand reputation. Conduct keyword research and competitor analysis to inform SEO and content strategies. Identify and engage with relevant online influencers, bloggers, and journalists. Create and distribute compelling digital content, including blog posts, infographics, and social media updates. Build and maintain high-quality backlinks through ethical outreach methods. Monitor online conversations and manage brand sentiment across digital platforms. Measure and report on the effectiveness of digital PR campaigns, providing actionable insights. Collaborate with the marketing and content teams to ensure integrated campaign execution. Stay up-to-date with the latest digital marketing trends and algorithm changes. Manage online reputation and address negative feedback constructively. Requirements Bachelor's degree in Marketing, Communications, Digital Media, or a related field. 2-4 years of experience in digital PR, SEO, content marketing, or social media management. Proven experience in link building and off-page SEO strategies. Strong understanding of search engine optimization (SEO) principles and best practices. Excellent written and verbal communication skills, with strong storytelling abilities. Proficiency in using SEO tools (e.g., SEMrush, Ahrefs) and analytics platforms (e.g., Google Analytics). Experience with social media management and influencer outreach. Ability to work effectively both independently and as part of a hybrid team. Creative thinking and problem-solving skills. Must be based in or willing to commute to Welkom, Free State for the hybrid role. Benefits Competitive annual salary. Hybrid work model for a balanced work-life integration. Opportunity to work on exciting digital campaigns for diverse clients. Professional development and training in the latest digital marketing tools. Collaborative and creative work environment. Access to cutting-edge PR and marketing technologies. Contribute to measurable online growth for our client. Exposure to a wide range of digital PR tactics. Be part of a team that values innovation and results. Convenient location in Welkom, Free State . #J-18808-Ljbffr