Senior Business Systems Analyst

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto and the Publicis Commerce Exchange.


Overview

The Sr. Campaign Business Systems Analyst will contribute to and execute client multi-channel campaigns and ad-hoc reporting deliverables varying from simple, recurring campaigns to large, complex analytic extracts. Responsibilities include working with the team to scope, document, design, QA, and produce marketing campaigns. This individual will function as a liaison directly supporting the client, their partners, and the internal account teams, with a strong emphasis on SQL-based campaign execution and AI-enabled analysis and optimization.


Responsibilities

The Sr. BSA will be expected to manage the following responsibilities:

• Design, build, and execute multi-channel campaigns leveraging SQL-based campaign tools and internal platforms (e.g., internal SQL-based tools; experience with platforms such as Adobe Campaign or IBM Unica Campaign is a plus but not required).
• Use SQL to build audience segments, define selection logic, and support campaign workflows and analytic extracts.
• Perform data issue investigation as it pertains to campaigns and audience selections.
• Provide technical expertise in identifying, evaluating, and developing campaign procedures that are cost effective, operationally efficient, and meet user requirements.
• Utilize generative AI tools (such as Copilot and ChatGPT) to streamline the campaign lifecycle-from requirements gathering and design through development and QA/QC.
• Support quality and user acceptance testing, including creating test cases and executing tests related to marketing campaigns and campaign logic.
• Analyze complex business problems and translate them into scalable, automated campaign solutions.
• Support Issue Management from identification through resolution, including root cause analysis on data and campaign logic.
• Support/mentor Campaign BSA team members with campaign design, data analysis, and overall technical needs.
• Support/mentor client campaign resources, helping them understand campaign capabilities, data usage, and best practices.
• Schedule and lead team meetings and send follow-up notes with clear action items.
• Lead cross-functional, linked teams to address business or systems issues related to campaign execution and data.
• Work with clients, external vendors, and account teams to maintain delivery and deployment schedules and meet agreed SLAs.
• Follow the campaign calendar and manage deliverables to ensure on-time execution and quality.

Qualifications

Requirements

• Familiarity with AI and generative AI tools (e.g., Copilot, ChatGPT, or similar) and their practical application in:
  • Requirements gathering
  • Analysis and documentation
  • QA and process improvement
• Working knowledge of marketing concepts and end-to-end marketing execution, particularly in multi-channel campaign environments.
• Working knowledge of relational databases and proficiency in SQL (this is a core requirement).
• Must have strong analytical and problem-solving skills.
• Able to demonstrate a strong technical aptitude and understand both business and technical language and ideas.
• Able to interpret business requirements, assess completeness, obtain missing information, and fully translate requirements into accurate and timely campaigns/reports.
• Able to identify and implement process improvements to increase efficiency and quality.
• Able to balance the needs of multiple stakeholders and ensure program delivery and quality control.
• Able to prioritize work and shift priorities as needed to meet aggressive deadlines and milestones.
• Able to assess a situation, receive input from stakeholders, and select a course of action.
• Effective working with local, remote, and global team members.
• Able to assemble, analyze, and evaluate data and make appropriate, well-reasoned recommendations and decisions to support the business, its marketing objectives, and internal project teams.
• Pays keen attention to detail and follows through on action items.
• Excellent organizational and interpersonal skills.
• Excellent drive, initiative, and sense of personal accountability.
• Strong written and verbal communication skills, including the ability to explain technical details clearly and work effectively in a team environment.
• Able to lead a project and solution, in addition to a work-stream within a solution.
• Able to accurately document new processes, gathering and organizing all necessary information in a logical format.
• Able to make proactive recommendations based on data insights and campaign performance.
• Able to lead effective client meetings, negotiate deliverables, and drive successful outcomes.
• Able to effectively discuss the structure of a business to identify appropriate campaign and data solutions.

Tools Experience

• Required:
  • Working knowledge of relational databases and proficiency in SQL .
• Preferred (Nice to Have):
  • Working knowledge of Adobe Campaign management/execution tool.
  • Working knowledge of Unica Campaign management/execution tool.
  • Experience with other campaign management platforms (e.g., Salesforce Marketing Cloud) is a plus.

Experience & Education

• Requires 5+ years of related experience in campaign execution, marketing technology, business systems analysis, or a related field.
• Bachelor's degree preferred, ideally in Information Technology (IT), Computer Science (CS), Data/Analytics, or a related discipline.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Monetary assistance and support for Adoption, Surrogacy and Fertility

Monetary assistance and support for pet adoption

Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

Tuition Assistance

Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

Matching Gifts programs

Flexible working arrangements

Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

You must be work authorized in the United States on a full-time basis without the need for employer sponsorship now or in the future. The Company cannot offer employment to F-1 (student) visa holders who require employer sponsorship in the future or cannot work now on a full-time basis.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io.


All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/10/2026.