SEO/GEO Specialist

No Relocation Assistance Offered Job Number#173149 - Overland Park, Kansas, United States Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. In this role the SEO/GEO Specialist, reporting to the Senior Manager, Social & Content, is responsible and accountable for SEO Strategy and Operations. They will lead analysis of consumer & professional-facing websites and content performance, stay abreast of GEO trends and lead partnership with GIT and Global Product Owners for technical optimizations. As a member of the Integrated Brand Experience Team, this work will work with our various marketing teams, cross functionality, and our agency resources to executive strategies that support our growth plans. Responsibilities Develop and manage a holistic SEO/ GEO strategy for Hill’s US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team. Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand. Work with a cross functional team to educate and influence the same. Implement and optimize unified SEO/ GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility. Performs extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area. Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement. Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies. Required Qualifications Bachelor's Degree in Marketing or related field 3+ years of proven experience in digital marketing with hands on optimization and content creation experience Preferred Qualifications MBA and/or Diplomate degree Understanding of agile methodology and process Knowledge of social platform best practices Subject matter expertise in SEO, paid media, and CRM touchpoints Understanding of agile methodology and process Experienced public speaker and/or PR-related skills and training Digital literacy pertaining to either the nutrition, commercial, and/or and veterinary space. Compensation and Benefits Salary Range $96,800.00 - $137,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation. For additional Colgate terms and conditions, please click here. #LI-Hybrid #J-18808-Ljbffr