Graphic Designer

Job Description

Job Description

About Us:
BODYROK is a premier boutique Pilates reformer studio franchise with locations nationwide and in London. We deliver high-energy, results-driven workouts in an elevated studio environment designed around movement, community, and experience.

Our brand combines innovative fitness, elevated design, and a strong sense of community. We are a fast-moving, collaborative team passionate about creating experiences that inspire our members and strengthen the BODYROK brand across every touchpoint.

About the Role

BODYROK is seeking a talented, creative, and passionate full-time Graphic Designer to join our team. In this role, you will help bring the BODYROK brand to life through bold, elevated visual storytelling across digital and print platforms.

Reporting to the Creative Director , the Graphic Designer will work collaboratively with the Creative, Marketing, and Leadership teams to develop creative assets for campaigns, social media, email marketing, studio collateral, events, merchandise, and franchise marketing initiatives.

The ideal candidate has a strong eye for design, understands how to work within an established brand identity, and is comfortable independently managing multiple projects in a fast-paced environment while meeting tight deadlines.

Location: This position is open to qualified applicants who reside in Miami, Florida; Chicago, Illinois; or New York, New York.

Essential Responsibilities

Creative Design & Production

• Develop and produce compelling visual content for digital and print marketing materials.
• Own the design and execution of creative assets for social media, email campaigns, studio signage, promotional materials, and other marketing initiatives.
• Translate creative briefs into polished, finished assets for campaigns, product or studio launches, promotions, and events.
• Design social media content across platforms including Instagram, Facebook, TikTok, and other relevant channels.
• Create in-studio signage, merchandise designs, event materials, and other branded collateral as needed.
• Support basic video and motion content creation using Canva, CapCut, or similar platforms.

Brand Management

• Maintain and protect BODYROK's visual identity across all creative touchpoints.
• Ensure brand consistency across corporate and franchise locations by following and maintaining established brand guidelines.
• Support the ongoing development and organization of the BODYROK brand book, creative templates, and digital asset library.
• Exercise creative judgment while ensuring all work remains aligned with BODYROK's established brand standards and elevated aesthetic.

Creative Collaboration

• Collaborate closely with the Creative Director and Creative team to develop and execute creative concepts.
• Partner with Marketing, Leadership, and other internal stakeholders to support campaigns, launches, events, and broader brand initiatives.
• Incorporate feedback efficiently while maintaining the quality, consistency, and integrity of the BODYROK brand.
• Participate in creative brainstorming and contribute new ideas that strengthen BODYROK's visual identity and overall brand experience.
• Provide creative support for franchise marketing initiatives and location-specific needs.

Project Management

• Manage multiple design projects simultaneously from concept through final production.
• Prioritize assignments effectively and consistently meet deadlines and fast turnaround times.
• Maintain organized creative files, templates, and final assets.
• Work independently with minimal oversight while communicating effectively with key stakeholders.
• Be available for occasional travel to support photoshoots, studio initiatives, events, or in-person team collaboration.

Required Qualifications

• 3+ years of professional graphic design experience, preferably supporting brand, marketing, or campaign-level creative work.
• Strong portfolio demonstrating a range of high-quality design work across digital and print media.
• Strong proficiency in Adobe Creative Suite , including Photoshop, Illustrator, and InDesign.
• Strong proficiency in Figma .
• Working knowledge of basic video editing and content creation tools such as Canva, CapCut, or similar platforms.
• Strong understanding of typography, color theory, composition, visual hierarchy, and overall design principles.
• Experience designing content for social media platforms, including Instagram, Facebook, and TikTok.
• Demonstrated ability to translate creative briefs and brand direction into polished visual assets.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Ability to work independently with minimal oversight while also collaborating effectively as part of a creative team.
• Strong attention to detail and commitment to maintaining brand consistency.

Preferred Qualifications

• Previous experience working with wellness, boutique fitness, hospitality, fashion, lifestyle, or other consumer-facing brands.
• Experience supporting a multi-location or franchise organization.
• Experience designing for an aspirational, elevated, or high-end lifestyle aesthetic.
• Passion for fitness, health, wellness, and contemporary design.
• Experience supporting photoshoots, campaign development, or creative production.

Work Environment

This position requires the ability to work effectively in a collaborative, fast-paced environment and manage multiple creative priorities simultaneously. Occasional travel may be required to support photoshoots, studio initiatives, events, or in-person team collaboration.

BODYROK is looking for someone who is excited to contribute creatively, move quickly, and help evolve our brand as we continue to grow.

Flexible work from home options available.